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11-25-2006, 12:55 PM
Lawn and Landscape Articles For Lawn Care Servicing, Landscapers, Grounds Maintainers, Site Managers, Crew Leaders, Foremen, Municipalities, Golf Course Managers
Key Figures To Know
By Phil Nilsson, Green Industry Consultant
www.nilssonbooks.com (http://www.nilssonbooks.com/)
Business owners tend to view their company operating results as something to be completed at year's end. Their financial statements, tax returns and other key business documents are covered annually to analyze how a business did from a historical perspective.
Although a year-end analysis is important, the problem lies in not knowing what is happening in the business over the short term. Also, once-a-year analysis does not give an owner time to turn his or her business around midyear if results are lower than expected.
What an owner needs to do is fill the gap of once-a-year reporting with short-term reporting. Short-term reporting, or key figures, indicates how a business is doing for a month, week or even a day. Key figures tell owners over the short term if a company is on track to fulfilling long-term goals without going through the expense or formality of preparing financial statements.
KEY FIGURES: THE BARE MINIMUMS..
The numbers we're after to measure short-term results need to be easy to obtain, apply and understand without doing endless research and without investing a lot of time. If you know one or two key figures as bare minimums, you can often fill in the blanks to the others. How often you want to know this information is up to you, but when I was in the landscape business I used to run tallies every day.
What was I looking for? ... What did I want to know?
I looked at sales, labor costs, direct costs, overhead and projected profit. At the end of each day, it took me about 15 minutes to figure out the results of that day. After figuring the daily results, I then transferred the information into a logbook. This book would eventually contain the outcome of each production day for an entire year.
Certain assumptions about the key figures had to be made to avoid the time and expense of actually looking at accounting records. Nevertheless, if you have two figures - sales and labor hours - that's all you need to get started filling in the blanks. This is generally true because certain expense categories "follow" along in ratios or percentages as a rule when compared to sales and labor costs.
THE THINGS YOU SHOULD KNOW.
Daily production or billable sales "created."
Direct payroll costs for the day.
Direct overhead costs for the day on daily labor.
All other overhead costs for the day, assigned to that one day.
Profit for the day.
This may seem like a lot of trouble to go through to get the key figures, but it is not very time consuming. To do get these answers, all you need is the sales figure and the payroll hours for one day. The rest of the numbers will fall into line by ratio. We want to know how much sales we did for the day and how much it cost to do those sales. Log all these numbers, run a year-to-date in your logbook, and you'll have a cumulative picture of where you are.
FINDING THE NUMBERS TO USE...
The daily payroll part is easy. Figure how many hours your employees worked and the average hourly pay to get the total payroll for that day. Enter this into your logbook. Sales for the day represents what was produced in billable work. If jobs are not billed because they are incomplete or in process, estimate the percentage of completion.
For fixed contracts, spike out known sales values for portions of the work completed such as mowing, pruning, edging and so on. Direct overhead costs are assumed to follow payroll costs and hours. Get this "hourly figure" by analyzing your financial statement to draw conclusions and come up with an hourly cost on average. Direct overhead costs are costs that happen because you did some work and "engaged" other expenses. When an employee comes to work, certain expense categories follow him or her around during that day - fuel, depreciation on equipment, supplies used, insurance on the vehicle, repairs to equipment and more. Those costs can be visualized as "on the road" costs or "at the job site" costs. All other overhead costs such as rent, utilities, advertising, general overhead and administrative costs can be visualized as "back at the shop" costs.
General overhead expenses are those that are not identified or related to payroll hours. They happen and cost you whether you have business activity or not. Split these out separately and come up with an estimate of the total production hours you expect to have for the entire working season. Yes, as you go along during the year you may have an increase or a decrease to production hours as new work comes in, but it's the best number you have at the time, so work with that number. As more than projected production hours go up, general overhead costs per hour go down, and vice versa.
THE END RESULT...
You will know how much sales you had for one day and what those sales cost the company to know what the profit was for the day. You can then figure out how much you have made for the season to that point and compare that number to where you thought you'd be at that point. Isn't that what you want to know?
http://nilssonbooks.com/guarantee.gifNilsson Associates has the information you need to operate your business and make it a success. We offer one of the Largest Lawn and Landscape Resources available in the Green Industry on the internet. Everything from how to sharpen a mower blade to how to manage a small or large, simple or complex business doing millions in sales! You can keep your buisness small or grow it each year. It's up to you how far you go. Some are just interetsed in mowing lawns as a service, then add on pruning, planting, trimming, shrubs, trees, plowing snow, and getting into bidding and estimating grounds maintenance, landscape installations, hardscapes, patios, retaining walls and waterscapes.
No mattter what services you want to offer, we have the technical and managment information you need that will save you time and money getting started. Take a look at our extensive line of books, audios, videos and employee training materials in English and Spanish. Start at the Nilsson Associatres home page www.nilssonbooks.com (http://www.nilssonbooks.com/) and scroll down the left side of the home page to locate the business problem you want a solution to. The index includes all these categories dealing with just about all lawn care, the best mowers, how to maximize profits in mowing, job bidding & pricing, what equipment to buy, lawns, grass, chemicals, fertilizers, pesticides, herbicides, landscape company operations, irrigation, snow plowing, planting, pavement services and many others.
The instruction you will receive is affordable, and highly focused training that really works! And ... The ongoing personal support from our Industry Experts is the Best Professional Management & Ownership Training Program in the Industry. With us assisting you every step of the way, your business will be up and running fast, making money, organized to win, separate itself from the competition, and on the "Path To A Rewarding Future."
__________________
Phil Nilsson
Nilsson Associates
Green Industry Consultants - Since 1975
www.nilssonbooks.com (http://www.nilssonbooks.com/)
Toll FREE 1-866-280-2252
Lawn Mowing - Lawn Care and Landscaping Books
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We also have employee training books & videos in Spanish.
See how other landscapers price out and cost out lawn and landscaping work with best price per square foot, best grounds maintenance & lawn and landscape job to bid & pricing, price of lawn care, lawn mowing price, aeration pricing, lawns, commercial landscape job bid estimates, maintenance estimating & pricing, landscape mulching prices, pricing chemicals, weeding & aerating pricing, fertilizer prices, prices for organic lawn fertilizer, pricing weeds in beds and lawns, pricing pruning & trimming trees & shrubs, pricing commercial & residential snow plowing, hardscape pricing, pricing hydroseeding, lawn and landscape irrigation service estimates for commercial & residential properties.
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Discounts
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Job Estimating Package (http://nilssonbooks.com/job_estimating_package.htm)
FREE Job Pricing Guidelines (http://nilssonbooks.com/free_job_guidelines.htm)
New Business Startup Package (http://nilssonbooks.com/just_getting_started.htm)
Complete Operations Management System (http://nilssonbooks.com/coms_package.htm)
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The Snow Removal Business - A complete guide to just about everything there is to know about winter maintenance. Bidding, costing, scheduling, how to maximize revenues, manage a storm, vehicle maintenance, bid proposal package, contract language, selling the services, documenting a storm, dealing with damage claims, pricing the work . . .everything! Book # C-8, Price $39.50 To order Click Here: (http://nilssonbooks.com/operations.htm) or order by phone Toll Free 1-866-280-2252
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FREE Job Pricing Guidelines
Nilsson's Job Pricing Guidelines (http://nilssonbooks.com/free_job_guidelines.htm) are in use by lawn and landscape contractors nationwide. See what other landscapers are currently charging from price lists compiled and updated by Nilsson Associates. Avoid Pricing Too High - Avoid Pricing Too Low - Win More Bids. Compare Your Prices With Nilsson's Price Lists Before You Bid - Makes Pricing Lawn & Landscape Jobs Fast, Easy, Accurate, Competitive.
Nilsson's Job Pricing Guides takes the guesswork out of bidding, and helps build confidence in your bids before you present them to your customers. Makes Job Bidding easier, faster. (http://nilssonbooks.com/job_estimating_package.htm) Figure your price for a job, then compare your price (http://nilssonbooks.com/free_job_guidelines.htm) with the list price before you bid, or use the price given in the price lists to bid on jobs shown below:
Includes Prices For:
Aerating lawns
Aerating Core
Arborist Rates
Back Pak Spraying lawns,
Bak Pak weeds shrub beds, curbs
Bed Edging - in lawns
Bed Construction
Cement Curbing Installation
Cement Borders Installed
Chemical Applications of lawn care chemicals
Deck Installations
Dethatching of lawns
Drain Gutter Cleaning to remove leaves
Drain Gutters Installed
Drain Gutter Screening
Edging Walks
Edging Beds
Fall Cleanups of lawns and beds
Firewood sales
Firewood Cords
Firewood Bundles
Firewood Delivery
Flower Installations Flats
Flower Pots
Grading & Filling of soil for lawns
Ground Covers - Plants
Ground Covers Mulch
Grounds Maintenance Rates
Hardscapes - patios, stairs, walks
Hourly Rates lawn care
Hourly Rates - Landscape
Hourly Rates Landscape design
Hourly Rates Plowing
Hydroseeding of lawns
Hydroseeding Preparation
Hydroseeding Materials
Install Sod
Install Shrubs
Install Trees
Irrigation lawn Installation
Irrigation Service - lawns & beds
Irrigation Winterize
Irrigation Repair Rates
Irrigation Controllers
Landscape Designs - designing computer image landscapes
Landscape Lighting Installations
Landscape Lighting Fixtures
Landscape Floodlights
Landscape Solar Lighting
Landscape Grading
Landscape Hourly Rates
Landscape Installations lawns, shrubs, plants & trees
Lawn Aeration Spike
Lawn Aeration Cores
Lawn Care Service Chemical Applications Fertilizers Weed Controls
Lawn Chemical Applications
Lawns Fertilized
Lawn Mowing Riders
Lawn Mowing Walkbehinds
Lawn Mowing Trim
Lawn Weed Treatments
Lawn Treatment Programs
Lawn Chemical Prices - Acre, Square Foot
Lawn Grub Control Apps
Lawn Insecticide
Lawn Renovations - Slit Seeding, Reseeding, Elimination of Growth
Liquid Applications of Fertilizers, Weed Killers
Loam Installed for lawn building and planting beds
Mowing with walkbehinds
Mowing with ztrs
Mowing with riding mowers
Mowing with trim mowers
Mowing Residential
Mowing Commercial
Mowing Condominium
Mowing Sports Fields
Mowing Cemeteries
Mulch Installs
Mulch pine bark mulch
Mulch pine needles
Mulch Spraying
Organic Lawn Care of lawns
Organic Lawn Programs
Parking Lot Line Marking
Parking Lot Sweeping of sand and debris
Paving Installations and hardscapes
Pavers Stone
Pavers Concrete
Pavement Sweeping
Pavement and litter control
Pavement line marking
Planting Trees & Shrubs in landscapes
Pressure washing of houses, vehicles, walks
Pruning of shrubs,
Pruning trees
Pruning ornamental trees
Putting Greens Installations - artificial turf for golf
Retaining Walls Installed of wood, stone
Retaining Walls Timbers
Roto Tilling turf, soil, lawns
Roto Tilling gardens
Salting Roads
Salting Walks
Sanding Roads
Sanding Walks
Sanding & Salting of parking lots and roads for ice control
Seeding lawns
Seeding wildflowers
Site Work of grading, hauling, rock removal prior to seeding
Slit Seeding of lawns
Slit Seeders
Snow Plowing Prices
Snow Plowing and ice control
Snow Removal
Snow Plowing Driveways
Snow Plowing Hourly Rates
Snow Plowing By The Inch
Snow Plowing By The Storm
Snow Plowing Fixed Seasonal Rates
Snow Shoveling
Snow Blowing Walks & Driveways
Sod Installations on lawns
Sod Rolls Installed
Sodding from Pallets
Spraying Lawns
Spraying Weeds
Spraying Shrubs
Spraying Trees
Spraying Curb Lines
Spring Cleanups of lawns, beds and paved areas
Stone Installations for shrub beds, landscape areas
String Trimming Lawns
String Trimming Edging
String Trimming Obstacles
String Trimming Trees
Stump Grinding after removal and tree takedowns
Tree Care Prices
Tree & Shrub Programs - fertilizing - weed & insect control
Tree Trimming of ornamental trees in landscapes
Trimming Shrubs
Trimming Trees
Trucking & Hauling of landscape materials
Vegetation Management for weed control, growth control
Weeding shrub beds
Weeds in lawns
Weeding Pavement
Weeding Parking Lot Curbs
For more info: FREE Job Pricing Guidelines (http://nilssonbooks.com/free_job_guidelines.htm)
About Nilsson Associates
Business consultant, speaker, nationally recognized best selling author, Phil Nilsson's articles are published in Lawn & Landscape, PRO Magazine, The Arborist and Landscaper Publications. Nilsson's books are endorsed by national trade organizations and are in use by thousands of landscapers, parks, municipalities, universities and property managers. Nilsson owned and operated a successful Landscape Design-Build-Maintain firm for 15 years. Nilsson Associates are Consultants to the membership of the Professional Lawn Care Association of America.
When it comes to pricing nobody has more industry pricing information than Nilsson Associates. Nilsson's Job Price Guides covers lawn care job bidding & estimating landscaping job bids for commercial & residential customers. Get more customers. Price estimates & bids, grounds services, landscaping pricing estimates , estimating & bid the price seasonal work, year around commercial estimate contracts, best price per square foot, best grounds maintenance & landscaping job to bid & pricing, price of lawn care, lawn mowing price, aeration pricing, lawns, commercial landscape job bid estimates, maintenance estimating & pricing, mulching prices, pricing chemicals, weeding & aerating pricing, fertilizer prices, prices for organic fertilizer, pricing weeds in beds, pricing pruning & trimming trees & shrubs, pricing commercial & residential snow plowing, hardscape pricing, pricing hydroseeding, irrigation service estimates for commercial & residential, pricing seeding lawns, pricing lawn sod, prices for slit seeding lawns, pricing edging lawn beds, spring cleanup prices, pricing fall cleanups, hourly price of pressure washing walks & patios, pricing trees, stump grinding prices, price for gutter cleaning, lawn dethatching price, price for shoveling snow, pricing salting, price sanding.
Other
resources:
Sales Boosters (http://nilssonbooks.com/sales_booster_package.htm)
Job Estimating Package (http://nilssonbooks.com/job_estimating_package.htm)
FREE Job Pricing Guidelines (http://nilssonbooks.com/free_job_guidelines.htm)
New Business Startup Package (http://nilssonbooks.com/just_getting_started.htm)
Complete Operations management System (http://nilssonbooks.com/coms_package.htm)
For more info: FREE Job Pricing Guidelines (http://nilssonbooks.com/free_job_guidelines.htm)
Key Figures To Know
By Phil Nilsson, Green Industry Consultant
www.nilssonbooks.com (http://www.nilssonbooks.com/)
Business owners tend to view their company operating results as something to be completed at year's end. Their financial statements, tax returns and other key business documents are covered annually to analyze how a business did from a historical perspective.
Although a year-end analysis is important, the problem lies in not knowing what is happening in the business over the short term. Also, once-a-year analysis does not give an owner time to turn his or her business around midyear if results are lower than expected.
What an owner needs to do is fill the gap of once-a-year reporting with short-term reporting. Short-term reporting, or key figures, indicates how a business is doing for a month, week or even a day. Key figures tell owners over the short term if a company is on track to fulfilling long-term goals without going through the expense or formality of preparing financial statements.
KEY FIGURES: THE BARE MINIMUMS..
The numbers we're after to measure short-term results need to be easy to obtain, apply and understand without doing endless research and without investing a lot of time. If you know one or two key figures as bare minimums, you can often fill in the blanks to the others. How often you want to know this information is up to you, but when I was in the landscape business I used to run tallies every day.
What was I looking for? ... What did I want to know?
I looked at sales, labor costs, direct costs, overhead and projected profit. At the end of each day, it took me about 15 minutes to figure out the results of that day. After figuring the daily results, I then transferred the information into a logbook. This book would eventually contain the outcome of each production day for an entire year.
Certain assumptions about the key figures had to be made to avoid the time and expense of actually looking at accounting records. Nevertheless, if you have two figures - sales and labor hours - that's all you need to get started filling in the blanks. This is generally true because certain expense categories "follow" along in ratios or percentages as a rule when compared to sales and labor costs.
THE THINGS YOU SHOULD KNOW.
Daily production or billable sales "created."
Direct payroll costs for the day.
Direct overhead costs for the day on daily labor.
All other overhead costs for the day, assigned to that one day.
Profit for the day.
This may seem like a lot of trouble to go through to get the key figures, but it is not very time consuming. To do get these answers, all you need is the sales figure and the payroll hours for one day. The rest of the numbers will fall into line by ratio. We want to know how much sales we did for the day and how much it cost to do those sales. Log all these numbers, run a year-to-date in your logbook, and you'll have a cumulative picture of where you are.
FINDING THE NUMBERS TO USE...
The daily payroll part is easy. Figure how many hours your employees worked and the average hourly pay to get the total payroll for that day. Enter this into your logbook. Sales for the day represents what was produced in billable work. If jobs are not billed because they are incomplete or in process, estimate the percentage of completion.
For fixed contracts, spike out known sales values for portions of the work completed such as mowing, pruning, edging and so on. Direct overhead costs are assumed to follow payroll costs and hours. Get this "hourly figure" by analyzing your financial statement to draw conclusions and come up with an hourly cost on average. Direct overhead costs are costs that happen because you did some work and "engaged" other expenses. When an employee comes to work, certain expense categories follow him or her around during that day - fuel, depreciation on equipment, supplies used, insurance on the vehicle, repairs to equipment and more. Those costs can be visualized as "on the road" costs or "at the job site" costs. All other overhead costs such as rent, utilities, advertising, general overhead and administrative costs can be visualized as "back at the shop" costs.
General overhead expenses are those that are not identified or related to payroll hours. They happen and cost you whether you have business activity or not. Split these out separately and come up with an estimate of the total production hours you expect to have for the entire working season. Yes, as you go along during the year you may have an increase or a decrease to production hours as new work comes in, but it's the best number you have at the time, so work with that number. As more than projected production hours go up, general overhead costs per hour go down, and vice versa.
THE END RESULT...
You will know how much sales you had for one day and what those sales cost the company to know what the profit was for the day. You can then figure out how much you have made for the season to that point and compare that number to where you thought you'd be at that point. Isn't that what you want to know?
http://nilssonbooks.com/guarantee.gifNilsson Associates has the information you need to operate your business and make it a success. We offer one of the Largest Lawn and Landscape Resources available in the Green Industry on the internet. Everything from how to sharpen a mower blade to how to manage a small or large, simple or complex business doing millions in sales! You can keep your buisness small or grow it each year. It's up to you how far you go. Some are just interetsed in mowing lawns as a service, then add on pruning, planting, trimming, shrubs, trees, plowing snow, and getting into bidding and estimating grounds maintenance, landscape installations, hardscapes, patios, retaining walls and waterscapes.
No mattter what services you want to offer, we have the technical and managment information you need that will save you time and money getting started. Take a look at our extensive line of books, audios, videos and employee training materials in English and Spanish. Start at the Nilsson Associatres home page www.nilssonbooks.com (http://www.nilssonbooks.com/) and scroll down the left side of the home page to locate the business problem you want a solution to. The index includes all these categories dealing with just about all lawn care, the best mowers, how to maximize profits in mowing, job bidding & pricing, what equipment to buy, lawns, grass, chemicals, fertilizers, pesticides, herbicides, landscape company operations, irrigation, snow plowing, planting, pavement services and many others.
The instruction you will receive is affordable, and highly focused training that really works! And ... The ongoing personal support from our Industry Experts is the Best Professional Management & Ownership Training Program in the Industry. With us assisting you every step of the way, your business will be up and running fast, making money, organized to win, separate itself from the competition, and on the "Path To A Rewarding Future."
__________________
Phil Nilsson
Nilsson Associates
Green Industry Consultants - Since 1975
www.nilssonbooks.com (http://www.nilssonbooks.com/)
Toll FREE 1-866-280-2252
Lawn Mowing - Lawn Care and Landscaping Books
When it comes to landscaping books ... nobody has more landscaping industry information than Nilsson Associates. Nilsson's lawn and landscape Job Pricing Guides covers lawn care job bidding & estimating landscaping job bids for commercial & residential landscaping customers. Using the landscaping price guides, get more customers. Price lawn and landscape jobs estimates & bids correctly as well as grounds services, landscaping pricing estimates , estimating & bid the price seasonal work, year around commercial estimate contracts.
We also have employee training books & videos in Spanish.
See how other landscapers price out and cost out lawn and landscaping work with best price per square foot, best grounds maintenance & lawn and landscape job to bid & pricing, price of lawn care, lawn mowing price, aeration pricing, lawns, commercial landscape job bid estimates, maintenance estimating & pricing, landscape mulching prices, pricing chemicals, weeding & aerating pricing, fertilizer prices, prices for organic lawn fertilizer, pricing weeds in beds and lawns, pricing pruning & trimming trees & shrubs, pricing commercial & residential snow plowing, hardscape pricing, pricing hydroseeding, lawn and landscape irrigation service estimates for commercial & residential properties.
Also price a wide variety of landscaping jobs such as seeding lawns, pricing lawn sod, prices for slit seeding lawns, pricing edging lawn beds, spring cleanup prices, pricing fall cleanups, hourly price of pressure washing walks & patios, pricing trees, stump grinding prices, price for gutter cleaning, lawn dethatching price, price for shoveling snow, pricing salting, price sanding.
For more information about Pricing Click Here for FREE Job Pricing Guidelines (http://nilssonbooks.com/free_job_guidelines.htm)
Discounts
on Package Deals
Sales Boosters (http://nilssonbooks.com/sales_booster_package.htm)
Job Estimating Package (http://nilssonbooks.com/job_estimating_package.htm)
FREE Job Pricing Guidelines (http://nilssonbooks.com/free_job_guidelines.htm)
New Business Startup Package (http://nilssonbooks.com/just_getting_started.htm)
Complete Operations Management System (http://nilssonbooks.com/coms_package.htm)
Labor Time Data Handbook - Contains over 500 field tested, time-studied labor hours data for lawn and landscape and grounds maintenance job estimating. You will learn to: bid landscaping jobs with confidence, save time preparing lawn and landscape bids, easily determine best crew size for any lawn and landscape, make money on every lawn or landscape job you get, get a full days work from employees, never under or overprice a lawn and landscape bid again, set realistic labor goals for employees to complete lawn and landscape work within cost budgeted times. Includes labor hours for just about every lawn and landscape job performed in commercial and residential landscaping and grounds maintenance. Book # A-7, Price $69.50 To order Click Here: (http://nilssonbooks.com/job_bidding_pricing.htm) or order by phone Toll Free 1-866-280-2252
Winter Income Producers - This book is jam packed with surefire ways for lawn and landscape contractors to make money off season. You'll turn down time into added income. You'll get 75 ways. There's something for every lawn and landscape contractor. Pick a method that satisfies your off season needs. No matter where you live, no matter what your specialty within the lawn and landscape industry, you'll find something of interest. I guarantee it. Book # B-7, Price $49.50 To order Click Here: (http://nilssonbooks.com/operations.htm) or order by phone Toll Free 1-866-280-2252
Grounds Maintenance Manual - A complete guide to lawn and landscape maintenance. How to sell services, bid jobs, assign crews, control the work. You'll get lawn and landscape bid outlines, scheduling formats, cost calculations, checklists for year round services. You'll learn how to evaluate every lawn and landscape site for profit potential, pinpoint best crew size, control costs, and know what to expect on a daily basis. Book # C-1, Price $49.50 To order Click Here: (http://nilssonbooks.com/operations.htm) or order by phone Toll Free 1-866-280-2252
Writing The Maintenance Specifications - No more trying to find the right words to explain lawn and landscape job bids. Contains hundreds of samples of contract language that fits any lawn and landscape situation. Produce professional landscape specs, avoid bidding unrealistic site requirements for lawn and landscape projects. What to include and exclude. Also covers summer and winter work elements, and work options to look for on any site to boost sales. Book # C-2, Price $34.50 To order Click Here: (http://nilssonbooks.com/job_bidding_pricing.htm) or order by phone Toll Free 1-866-280-2252
Maintenance Estimating Kit - This kit has everything you need when you visit a lawn and landscape site to get an estimate. Working from a model spec. it takes you step by step. Assesses the landscape maintenance model, finds the price, prepares the model bid, writes the proposal, along with cover letter and outline of the work. Book # C-21, Price $32.50 To order Click Here: (http://nilssonbooks.com/job_bidding_pricing.htm) or order by phone Toll Free 1-866-280-2252
Maximizing Profits In Mowing - Some people make plenty of money mowing, while others lose their shirts! Mowing is 50% of most contracts. Covers key factors for better profits, best crew size, selecting the right mowers, setting work quotas, scheduling problems. Mobilize your people to work as a team! Book # C-6, Price $24.50 To order Click Here: (http://nilssonbooks.com/operations.htm) or order by phone Toll Free 1-866-280-2252
Pricing Your Services - Never under price your work again! You'll know true cost as basis for your price. Includes bidding formulas, overhead, profit potential, pricing methods. How to avoid losing money on low priced jobs. Discover the highest price you can get, save time preparing bids. No guesswork or second thoughts when you use this system. Book # B-2, Price $39.50
To order Click Here: (http://nilssonbooks.com/job_bidding_pricing.htm) or order by phone Toll Free 1-866-280-2252
Selling To Commercial Customers - Selling to commercial requires a different approach to finding key contacts, bidding the work, locating lawn and landscape accounts that offer high profits. Explains professional image, getting long term contracts vital to success, how to sustain customer loyalty, how to close the sale. Book # B-12, Price $24.50 To order Click Here: (http://nilssonbooks.com/advertising_and_sales.htm) or order by phone Toll Free 1-866-280-2252
The Art Of Selling - Good sales people aren't born that way. Learn the secrets of successful sales people and find out what you are doing wrong. Your lawn and landscape sales will increase when you've mastered the skills of selling, using tie downs, why customers buy, what will make you stand out from the others. Book # B-13, Price $19.50 To order Click Here: (http://nilssonbooks.com/advertising_and_sales.htm) or order by phone Toll Free 1-866-280-2252
How To Write Effective Sales Letters - You'll never be lost for the right words with this sample pack of sales letters designed for the landscape industry. Covers almost any sell situation. What to say to persuade, what not to say, and why. Mechanics of the letter, the do's and don'ts, appealing to logic and emotion, best mailing methods, primer on direct mail strategies. Book # B-8, Price $24.50 To order Click Here: (http://nilssonbooks.com/advertising_and_sales.htm) or order by phone Toll Free 1-866-280-2252
Writing Your Company Policy Manual - You'll save time using this fill in the blanks format to create your own policy manual for your lawn and landscape firm. Copy it, customize it to fill your needs. Includes owner's message to employees, sequence of info, the do's and don'ts of making promises, a benefits checklist and how to word them. Book # G-2, Price $19.50 To order Click Here: (http://nilssonbooks.com/mangement.htm) or order by phone Toll Free 1-866-280-2252
Keys To Motivating Employees - This book focuses on the unique challenges of motivating seasonal, temporary and key lawn and landscape people. Discusses why some people work hard, others don't. Why a paycheck alone is a poor motivator. Tactics to use to promote team players, get better production, and create interest in a job where none exists. Book # G-4, Price $19.50 To order Click Here: (http://nilssonbooks.com/employee.htm) or order by phone Toll Free 1-866-280-2252
Entry Level Training - Landscapers - This book trains new hires & seasonal help and avoids you having to explain the basics over and over each season. It covers materials, commonly used tools, equipment, safety, vehicle use, hazardous substances, work practices, attire, customer relations, personal behavior, terms and definitions, and question/answer review. Book # ET-1, Price $42.50 To order Click Here: (http://nilssonbooks.com/employee.htm) or order by phone Toll Free 1-866-280-2252
Crew Leader Training - Landscapers - Overcome the difficulty of unsupervised jobs. Train your lawn and landscape workers to accept responsibility and you'll probably increase business. This is a step-by-step approach designed for the employee with little or no supervisory experience. Covers task management, what owners need from crew leaders, how to win respect and get cooperation from peers, planning the work, getting it done! Overseeing the equipment, goal setting, Question/Answer review. Book # ET-2, Price $39.50 To order Click Here: (http://nilssonbooks.com/employee.htm) or order by phone Toll Free 1-866-280-2252
Training In Pruning And Planting - Covers everything workers need to know to properly install and prune shrubs and trees in lawns and landscapes. Shows how, when, why to prune. Explains the tools, how to prevent damage, planting methods, staking and guying, mulching, transporting stock, thinning, forming, shaping, and pinching. Best times to prune flowering species. Question/Answer review. Book # ET-4, Price $34.50 To order Click Here: (http://nilssonbooks.com/employee.htm) or order by phone Toll Free 1-866-280-2252
How To Be A Great Boss! - Ever wonder how employees like you as a "boss"? Highly respected, well liked? How they perceive you is key to your success in today's labor market. This report examines easily misunderstood concepts of attitudes, work ethics, and self esteem that can make or break your lawn and landscape business. You can either "turn them on" or "turn them off" by what you do and say. Book # G-5, Price $12.50 To order Click Here: (http://nilssonbooks.com/employee.htm) or order by phone Toll Free 1-866-280-2252
Advertising And Marketing Your Services - This primer on advertising for the lawn and landscape business covers how to write ad copy, design brochures, using logos, pitch lines, image, mission statements, best methods, time proven techniques, timing releases, publicity, four basic rules to follow, checklist of markets, and ad samples. Book # B-1, Price $42.50 To order Click Here: (http://nilssonbooks.com/advertising_and_sales.htm) or order by phone Toll Free 1-866-280-2252
How To Improve Customer Retention - Repeat business is key to growth. Use these methods and you'll spend less time trying to find new customers and keep those you have. Explores what lawn and landscape customers really want from you, renewal incentives, quality control, projecting the right image, price increases, and finally how to keep customers happy. Book # B-3, Price $22.50 To order Click Here: (http://nilssonbooks.com/advertising_and_sales.htm) or order by phone Toll Free 1-866-280-2252
All About Direct Mail Advertising - Direct mail is one of the most effective ways to get customers because it's one-on-one. It doesn't compete with the other ads. This book outlines the 7 cardinal rules to success and shows you how to use them. Direct mail works if you do it right! Specifically written for the lawn and landscape industry, this book gets you started in the right direction. Book # B-11, Price $34.50
To order Click Here: (http://nilssonbooks.com/advertising_and_sales.htm) or order by phone Toll Free 1-866-280-2252
The Snow Removal Business - A complete guide to just about everything there is to know about winter maintenance. Bidding, costing, scheduling, how to maximize revenues, manage a storm, vehicle maintenance, bid proposal package, contract language, selling the services, documenting a storm, dealing with damage claims, pricing the work . . .everything! Book # C-8, Price $39.50 To order Click Here: (http://nilssonbooks.com/operations.htm) or order by phone Toll Free 1-866-280-2252
The 7 Keys To Business Success - This guide explains the reasons why some lawn and landscape businesses do well, while others just seem to scrape by. The focus is on common traits, attitudes, winning strategies that if ignored, lead to disappointing results. You'll reprogram yourself to use the seven principles, recognize the danger signals, identify obstacles to overcome. Book # H-3, Price $15.50 To order Click Here: (http://nilssonbooks.com/mangement.htm) or order by phone Toll Free 1-866-280-2252
Business Plan Workbook - Specifically designed for lawn and landscape companies and divided into three sections that form a master business plan model. Contains fill in the blanks sections question and answer review to form a Sales Plan, Production Plan and Management Plan for your company. Book # E-1 $39.50To order Click Here: (http://nilssonbooks.com/mangement.htm) or order by phone Toll Free 1-866-280-2252
How To Grow Your Business - Growth means higher sales levels, more employees & equipment, more debt, higher accounts receivables, larger facilities. Know what to expect at each stage of growth for the lawn and landscape company with this behind the scenes look. Covers growth plans, profit outcomes, key systems for control, maintaining job quality, delegating to others, keeping track of production, how to finance the larger operation. Book #E-1, Price $39.50 To order Click Here: (http://nilssonbooks.com/mangement.htm) or order by phone Toll Free 1-866-280-2252
AUDIO TAPE- The Winners Triangle - If you want to know what it takes to put together the "total company". . sales growth. . control. . good profits and winning at business, this tape helps you focus on the three qualities common to successful landscape companies that made it to the "top" of the industry. $19.50 1 Tape To order Click Here: (http://nilssonbooks.com/audio_tapes.htm) or order by phone Toll Free 1-866-280-2252
AUDIO TAPE-Employees. . . Find Them, Keep Them - Listen & learn the secrets to finding and keeping employees. These tapes reveal untapped sources of finding prospects, what to offer, how to prevent the competition from hiring away your people, benefits, incentives, what works, what doesn't, interviewing and selection. $39.50 2 Tape Series To order Click Here: (http://nilssonbooks.com/audio_tapes.htm) or order by phone Toll Free 1-866-280-2252
AUDIO TAPE- Job Estimating the fast, easy way! Phil Nilsson's job estimating seminar on tape. Gives you special insight on bidding the fast, easy way. This is an easy listen and learn tape series from one of the country's leading job estimating seminar presenters. Covers landscape construction and grounds maintenance. You'll put this information to work starting with your very next job bid. Told by a person who's "been there", "done that". $29.50 2 Tape Series To order Click Here: (http://nilssonbooks.com/audio_tapes.htm) or order by phone Toll Free 1-866-280-2252
http://nilssonbooks.com/guarantee.gif
FREE Job Pricing Guidelines
Nilsson's Job Pricing Guidelines (http://nilssonbooks.com/free_job_guidelines.htm) are in use by lawn and landscape contractors nationwide. See what other landscapers are currently charging from price lists compiled and updated by Nilsson Associates. Avoid Pricing Too High - Avoid Pricing Too Low - Win More Bids. Compare Your Prices With Nilsson's Price Lists Before You Bid - Makes Pricing Lawn & Landscape Jobs Fast, Easy, Accurate, Competitive.
Nilsson's Job Pricing Guides takes the guesswork out of bidding, and helps build confidence in your bids before you present them to your customers. Makes Job Bidding easier, faster. (http://nilssonbooks.com/job_estimating_package.htm) Figure your price for a job, then compare your price (http://nilssonbooks.com/free_job_guidelines.htm) with the list price before you bid, or use the price given in the price lists to bid on jobs shown below:
Includes Prices For:
Aerating lawns
Aerating Core
Arborist Rates
Back Pak Spraying lawns,
Bak Pak weeds shrub beds, curbs
Bed Edging - in lawns
Bed Construction
Cement Curbing Installation
Cement Borders Installed
Chemical Applications of lawn care chemicals
Deck Installations
Dethatching of lawns
Drain Gutter Cleaning to remove leaves
Drain Gutters Installed
Drain Gutter Screening
Edging Walks
Edging Beds
Fall Cleanups of lawns and beds
Firewood sales
Firewood Cords
Firewood Bundles
Firewood Delivery
Flower Installations Flats
Flower Pots
Grading & Filling of soil for lawns
Ground Covers - Plants
Ground Covers Mulch
Grounds Maintenance Rates
Hardscapes - patios, stairs, walks
Hourly Rates lawn care
Hourly Rates - Landscape
Hourly Rates Landscape design
Hourly Rates Plowing
Hydroseeding of lawns
Hydroseeding Preparation
Hydroseeding Materials
Install Sod
Install Shrubs
Install Trees
Irrigation lawn Installation
Irrigation Service - lawns & beds
Irrigation Winterize
Irrigation Repair Rates
Irrigation Controllers
Landscape Designs - designing computer image landscapes
Landscape Lighting Installations
Landscape Lighting Fixtures
Landscape Floodlights
Landscape Solar Lighting
Landscape Grading
Landscape Hourly Rates
Landscape Installations lawns, shrubs, plants & trees
Lawn Aeration Spike
Lawn Aeration Cores
Lawn Care Service Chemical Applications Fertilizers Weed Controls
Lawn Chemical Applications
Lawns Fertilized
Lawn Mowing Riders
Lawn Mowing Walkbehinds
Lawn Mowing Trim
Lawn Weed Treatments
Lawn Treatment Programs
Lawn Chemical Prices - Acre, Square Foot
Lawn Grub Control Apps
Lawn Insecticide
Lawn Renovations - Slit Seeding, Reseeding, Elimination of Growth
Liquid Applications of Fertilizers, Weed Killers
Loam Installed for lawn building and planting beds
Mowing with walkbehinds
Mowing with ztrs
Mowing with riding mowers
Mowing with trim mowers
Mowing Residential
Mowing Commercial
Mowing Condominium
Mowing Sports Fields
Mowing Cemeteries
Mulch Installs
Mulch pine bark mulch
Mulch pine needles
Mulch Spraying
Organic Lawn Care of lawns
Organic Lawn Programs
Parking Lot Line Marking
Parking Lot Sweeping of sand and debris
Paving Installations and hardscapes
Pavers Stone
Pavers Concrete
Pavement Sweeping
Pavement and litter control
Pavement line marking
Planting Trees & Shrubs in landscapes
Pressure washing of houses, vehicles, walks
Pruning of shrubs,
Pruning trees
Pruning ornamental trees
Putting Greens Installations - artificial turf for golf
Retaining Walls Installed of wood, stone
Retaining Walls Timbers
Roto Tilling turf, soil, lawns
Roto Tilling gardens
Salting Roads
Salting Walks
Sanding Roads
Sanding Walks
Sanding & Salting of parking lots and roads for ice control
Seeding lawns
Seeding wildflowers
Site Work of grading, hauling, rock removal prior to seeding
Slit Seeding of lawns
Slit Seeders
Snow Plowing Prices
Snow Plowing and ice control
Snow Removal
Snow Plowing Driveways
Snow Plowing Hourly Rates
Snow Plowing By The Inch
Snow Plowing By The Storm
Snow Plowing Fixed Seasonal Rates
Snow Shoveling
Snow Blowing Walks & Driveways
Sod Installations on lawns
Sod Rolls Installed
Sodding from Pallets
Spraying Lawns
Spraying Weeds
Spraying Shrubs
Spraying Trees
Spraying Curb Lines
Spring Cleanups of lawns, beds and paved areas
Stone Installations for shrub beds, landscape areas
String Trimming Lawns
String Trimming Edging
String Trimming Obstacles
String Trimming Trees
Stump Grinding after removal and tree takedowns
Tree Care Prices
Tree & Shrub Programs - fertilizing - weed & insect control
Tree Trimming of ornamental trees in landscapes
Trimming Shrubs
Trimming Trees
Trucking & Hauling of landscape materials
Vegetation Management for weed control, growth control
Weeding shrub beds
Weeds in lawns
Weeding Pavement
Weeding Parking Lot Curbs
For more info: FREE Job Pricing Guidelines (http://nilssonbooks.com/free_job_guidelines.htm)
About Nilsson Associates
Business consultant, speaker, nationally recognized best selling author, Phil Nilsson's articles are published in Lawn & Landscape, PRO Magazine, The Arborist and Landscaper Publications. Nilsson's books are endorsed by national trade organizations and are in use by thousands of landscapers, parks, municipalities, universities and property managers. Nilsson owned and operated a successful Landscape Design-Build-Maintain firm for 15 years. Nilsson Associates are Consultants to the membership of the Professional Lawn Care Association of America.
When it comes to pricing nobody has more industry pricing information than Nilsson Associates. Nilsson's Job Price Guides covers lawn care job bidding & estimating landscaping job bids for commercial & residential customers. Get more customers. Price estimates & bids, grounds services, landscaping pricing estimates , estimating & bid the price seasonal work, year around commercial estimate contracts, best price per square foot, best grounds maintenance & landscaping job to bid & pricing, price of lawn care, lawn mowing price, aeration pricing, lawns, commercial landscape job bid estimates, maintenance estimating & pricing, mulching prices, pricing chemicals, weeding & aerating pricing, fertilizer prices, prices for organic fertilizer, pricing weeds in beds, pricing pruning & trimming trees & shrubs, pricing commercial & residential snow plowing, hardscape pricing, pricing hydroseeding, irrigation service estimates for commercial & residential, pricing seeding lawns, pricing lawn sod, prices for slit seeding lawns, pricing edging lawn beds, spring cleanup prices, pricing fall cleanups, hourly price of pressure washing walks & patios, pricing trees, stump grinding prices, price for gutter cleaning, lawn dethatching price, price for shoveling snow, pricing salting, price sanding.
Other
resources:
Sales Boosters (http://nilssonbooks.com/sales_booster_package.htm)
Job Estimating Package (http://nilssonbooks.com/job_estimating_package.htm)
FREE Job Pricing Guidelines (http://nilssonbooks.com/free_job_guidelines.htm)
New Business Startup Package (http://nilssonbooks.com/just_getting_started.htm)
Complete Operations management System (http://nilssonbooks.com/coms_package.htm)
For more info: FREE Job Pricing Guidelines (http://nilssonbooks.com/free_job_guidelines.htm)