Landscaping Business Plan - What You Need To Know

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Landscaping Business Planning




Nilsson Associates
Toll Free 866-280-2252
www.nilssonbooks.com (http://www.nilssonbooks.com)

The following is a rough outline on Business Planning for Green Industry Companies. It isolates the three main business functions common to the operations of lawn care and landscape business contractors. The outline forms the groundwork of what I call a Master Business Plan consisting of three things that happen in your business.

#1 Getting the work - sales
Getting lawn care accounts or landscape construction jobs entails advertising and promotion to get your phone to ring ... over and over ... year in and year out, so that over the long run you have reliable streams of jobs to bid on, and hopefully win your share of business. If business stops or "dries up" you're more or less "out of business". Sales "happen" first and here are some of the things you'll probably get involved with to keep your phone ringing.

Things to Consider:
.Competitive environment
.Selling technique
.Advertising & promotion
.Pricing strategy
.Contracting proposals
.Customer service & retention

#2 Doing the work - production
Doing the work is "easier said than done" because it requires planning and coordinating events, planning for materials, employees, working around the weather, having knowledge, supervising others, and having skills for creating quality results.

Things To Consider:
.Plant & facility
.Equipment
.Personnel
.Operating methods
.Quality control
.Work measurement
.Costing methods

#3 Management - controlling input & outcomes
Management are "concepts" that are at work "behind the scenes" in a business such as systems and methods of getting things done so that company objectives and goals are met. Things like cash flowing the weekly payroll, making sure funds are available to pay bills, lines of credit set up in advance, tax strategies, employee training programs,company policy, growth plans and business "survival strategies" are things management does.

Things to Consider:
.Business direction - growth
.Financial planning
.Accounting
.Taxation
.Evaluation of operations
.Regulations/legal
.Contingency plans

At one point or another, almost every business will have to deal with each of these areas of operations. Having a business plan and "working the plan" shortens the distance of where your company is right now, and where you intend to take it. Companies that do not plan, are known to be more stagnant than those that do. Struggle aimlessly with no clear direction. Taking the "long way" not having realized that the shortest distance between two points is a straight line. Planning is the straight line that takes us directly to a "target".

I think one reason why some do poorly in business is because they don't plan, and aren't aware of what will be required of them as they move from the "start up" to becoming an organized business. Organized business meaning that eventually, the owner "promotes himself" to managing operations, delegates the work to others, and focuses on sustaining and growing a business to become a major player in his or her market.

When owners wear too many hats, try to do all the work themselves, and not delegate, they tend to reach a plateau, become bored, become burned out, net incomes reach a fixed level and stay there. Many overcome the stagnation by maximizing their position, get their market share, then diversify into additional services that allow further sales growth ... where then "everything else follows" because sales don't "cap out" and growth stops.

Other
resources:


Sales Boosters (http://nilssonbooks.com/sales_booster_package.htm)
Job Estimating Package (http://nilssonbooks.com/job_estimating_package.htm)
FREE Job Pricing Guidelines (http://nilssonbooks.com/free_job_guidelines.htm)
New Business Startup Package (http://nilssonbooks.com/just_getting_started.htm)
Complete Operations Management System (http://nilssonbooks.com/coms_package.htm)

Nilsson's Job Estimating System (http://nilssonbooks.com/job_estimating_package.htm) has everything you need to evaluate job site specifications & work required, figure costs, how to price ~ lawns, grounds maintenance, landscape installs. You'll get step - by - step instructions, bid proposal outlines & customer contracts, labor hours job times. You'll get job price guides to compare your prices with the going rates, overhead costs, materials, profit ratios. You'll set realistic prices, and job labor hours goals based on field tested, proven, time studied labor hours for every job you bid. You'll know how to evaluate every job for total work hours required, the price to charge for the job, the profit you'll make, best crew size, job costs. You'll also get add-on service check lists to help you maximize sales by upselling customers on additional property improvements.

(http://nilssonbooks.com/coms_package.htm)
When it comes to pricing lawn and landscape jobs nobody has more industry pricing information than Nilsson Associates. Nilsson's Job Price Guides covers lawn care job bidding & estimating landscaping job bids for commercial & residential customers. Get more customers. Price estimates & bids, grounds services, landscaping pricing estimates , estimating & bid the price seasonal work, year around commercial estimate contracts, best price per square foot, best grounds maintenance & landscaping job to bid & pricing, price of lawn care, lawn mowing price, aeration pricing, lawns, commercial landscape job bid estimates, maintenance estimating & pricing, mulching prices, pricing chemicals, weeding & aerating pricing, fertilizer prices, prices for organic fertilizer, pricing weeds in beds, pricing pruning & trimming trees & shrubs, pricing commercial & residential snow plowing, hardscape pricing, pricing hydroseeding, irrigation service estimates for commercial & residential, pricing seeding lawns, pricing lawn sod, prices for slit seeding lawns, pricing edging lawn beds, spring cleanup prices, pricing fall cleanups, hourly price of pressure washing walks & patios, pricing trees, stump grinding prices, price for gutter cleaning, lawn dethatching price, price for shoveling snow, pricing salting, price sanding.
For more information about Pricing Click Here for FREE Job Pricing Guidelines (http://nilssonbooks.com/free_job_guidelines.htm)

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Landscaping Business Plan Workbook


Specifically designed for landscape companies business planning and divided into three sections that form a master business plan model. Business plans for lawn care service - business plan for landscape construction - mowing business plans - grounds maintenance business plan. Has: sales plan .. advertising plan .. marketing plan .. production plan .. financial plan .. and business management plan. Contains fill in the blanks sections question and answer review to form a Sales Plan, Production Plan and Management Plan for your company. Takes the reader through the thought process to formulate steps and strategies and sequence of business events most business startups encounter. Each phase of the business plan is outlined and explained and the priorities made clear as the business plan unfolds and is developed.

Business Planning Workbook - Book # E-2 $39.50 To order Click Here: (http://nilssonbooks.com/mangement.htm) or order by phone Toll Free 1-866-280-2252

According to Nilsson Associates Industry Consultants, business planning is paramount in importance because the lack of a business plan is the main reason for business failures according to the Small Business Administration. Business planning is important as you grow your lawn care service or landscape business depending on how large a business you become. Good business plans and proper execution of the plan makes it possible to get involved with many facets of the green industry, as a company expands business and becomes diversified offering various services. Business plans should include mowing plans, planting, pruning, plans for employee training, landscape installation plans and more. Irrigation, hardscapes, even waterscapes such as pond building is part of the landscape industry, as is snow plowing, pavement maintenance and many outdoor grounds chores. Each one of these specialties within the green industry can be unique and require its own business plan. In addition to the normal or general plan, business plans should be expanded to include plans for equipment since the industry is equipment intensive requiring a continual investment and reinvestment for operating equipment. A good business plan should outline the need for specific equipment, set a time frame for acquisition and cost/payoff objectives.
Business plans should recognize that owning and growing a lawn care landscape business consists of many duties and responsibilities of ownership and management. Business plans often include a time table for seeking and hiring crews leaders, foreman and general managers.

The business plan should also include strategies and methods for producing and preparing Job estimates because estimating is a is a big part of business growth as is planning for and maintaining a wide variety of equipment such as; mowers, snow plowing trucks, edgers, string trimmers, sprayers, hydroseeders, slit seeders, blowers and other power equipment. A business plan should also include a detailed itemized list of the things that lawn care providers, landscapers, park departments, facility managers get involved with in operating their departments, facilities and companies.

Within the business plan is a Sales plan because you'll be selling To residential customers and commercial accounts and you'll need to learn how to overcome price objections, build a loyal customer following, project a professional image, best ways to advertise, why customers will or will not buy from you, how to reduce callbacks. The Sales Plan is a very important part of the overall business plan for lawn care service and landscape companies and should recognize the seasonality issues of running the business.

Business plans also have a section that projects and predicts business growth. Planning for business growth for much higher sales levels, more landscape employees & equipment, more debt, higher accounts receivables, larger facilities to house the lawn care equipment, vehicles, lawndscape tractors and various equipment and tools to service and make repairs.

A good business plans lets you know what to expect at each stage of growth or sales level with a look at at Complete Operations Management System to control growth. Covers growth plans, profit outcomes, key systems for control, maintaining job quality, delegating to others, keeping track of production, how to finance the larger operation.

Nilsson Associates has the information you need to operate your business and make it a success. We offer one of the Largest Resources available in the Green Industry on the internet. Everything from how to sharpen a mower blade to how to manage a small or large, simple or complex business doing millions in sales! You can keep your business small or grow it each year. It's up to you how far you go but a business plans is highly recommended no matter the size business you want to develop. Some are just interested in mowing lawns as a service, then add on pruning, planting, trimming, shrubs, trees, plowing snow, and getting into bidding and estimating grounds maintenance, landscape installations, hardscapes, patios, retaining walls and waterscapes.

No mattter what services you want to offer, Nilsson Associates has the technical and managment information you need that will save you time and money getting started. Take a look at our extensive line of books, audios, videos and employee training materials in English and Spanish. Start at the Nilsson Associatres home page www.nilssonbooks.com (http://www.nilssonbooks.com/) and scroll down the left side of the home page to locate the business problem you want a solution to. The index includes all these categories dealing with just about all lawn care, the best mowers, how to maximize profits in mowing, job bidding & pricing, what equipment to buy, lawns, grass, chemicals, fertilizers, pesticides, herbicides, landscape company operations, irrigation, snow plowing, planting, pavement services and many others.

The instruction you will receive is affordable, and highly focused training that really works! And ... The ongoing personal support from our Industry Experts is the Best Professional Management & Ownership Training Program in the Industry. With us assisting you every step of the way, your business will be up and running fast, making money, organized to win, separate itself from the competition, and on the "Path To A Rewarding Future."


Other resources ...
Sales Boosters (http://nilssonbooks.com/sales_booster_package.htm)
Job Estimating Package (http://nilssonbooks.com/job_estimating_package.htm)
FREE Job Pricing Guidelines (http://nilssonbooks.com/free_job_guidelines.htm)
New Business Startup Package (http://nilssonbooks.com/just_getting_started.htm)

Complete Operations Management System (http://nilssonbooks.com/coms_package.htm)

When it comes to pricing lawn and landscape jobs nobody has more industry pricing information than Nilsson Associates. Nilsson's Job Price Guides covers lawn care job bidding & estimating landscaping job bids for commercial & residential customers. Get more customers. Price estimates & bids, grounds services, landscaping pricing estimates , estimating & bid the price seasonal work, year around commercial estimate contracts, best price per square foot, best grounds maintenance & landscaping job to bid & pricing, price of lawn care, lawn mowing price, aeration pricing, lawns, commercial landscape job bid estimates, maintenance estimating & pricing, mulching prices, pricing chemicals, weeding & aerating pricing, fertilizer prices, prices for organic fertilizer, pricing weeds in beds, pricing pruning & trimming trees & shrubs, pricing commercial & residential snow plowing, hardscape pricing, pricing hydroseeding, irrigation service estimates for commercial & residential, pricing seeding lawns, pricing lawn sod, prices for slit seeding lawns, pricing edging lawn beds, spring cleanup prices, pricing fall cleanups, hourly price of pressure washing walks & patios, pricing trees, stump grinding prices, price for gutter cleaning, lawn dethatching price, price for shoveling snow, pricing salting, price sanding.
For more information about Pricing Click Here for FREE Job Pricing Guidelines (http://nilssonbooks.com/free_job_guidelines.htm)



http://nilssonbooks.com/guarantee.gif
"Nilsson Associates provides an important source of information, a highly respected PLCAA Consultant, and Best Selling author with our membership."
Professional Lawn Care Association of America

"Nilsson has some of the best ideas for the green industry ... their books have comprehensive in-depth coverage, knowledgeable step-by-step approach for business improvement"
PRO Magazine

"Our members have found your books extremely helpful. Thanks for your insight and creativity"
Professional Grounds Management Society

"Nilsson's books are must reads, and have helped our readers tremendously. Thanks for your continued support."
Landscaper Publications

"Your way of explaining the subject shows you know what we need to do to make money in this business, thanks."
H.L., Madison, Wisconsin

"Nilsson's series of books filled a void in our program ... Our students needed more insight into management, costs, profits, and how to successfully operate a business.
University of Tennessee, Horticulture Dept.



http://nilssonbooks.com/_borders/Phil-Nilsson-Picture.jpg
Phil Nilsson
"Best Selling Author"

Background & References
Nilsson Associates are Consultants to the membership of the Professional Lawn Care Association of America. Our Learning Systems are endorsed by the leading Industry Associations, by the Horticultural Departments at Ohio State University, The University of Tennessee, The University of Georgia, and in use by thousands of Landscape Contractors, Lawn Service Companies, Property Managers, Government Facilities, Park Departments and Municipalities nationwide.


Business Planning Workbook - Book # E-2 $39.50 To order Click Here: (http://nilssonbooks.com/mangement.htm) or order by phone Toll Free 1-866-280-2252

[lbtcadmin]

(http://www.nilssonbooks.com/)FREE Job Pricing Guidelines

Nilsson's Job Pricing Guidelines (http://nilssonbooks.com/free_job_guidelines.htm) are in use by lawn and landscape contractors nationwide. See what other landscapers are currently charging from price lists compiled and updated by Nilsson Associates. Avoid Pricing Too High - Avoid Pricing Too Low - Win More Bids. Compare Your Prices With Nilsson's Price Lists Before You Bid - Makes Pricing Lawn & Landscape Jobs Fast, Easy, Accurate, Competitive.

Nilsson's Job Pricing Guides takes the guesswork out of bidding, and helps build confidence in your bids before you present them to your customers. Makes Job Bidding easier, faster. (http://nilssonbooks.com/job_estimating_package.htm) Figure your price for a job, then compare your price (http://nilssonbooks.com/free_job_guidelines.htm) with the list price before you bid, or use the price given in the price lists to bid on jobs shown below:

Includes Prices For:
Aerating lawns
Aerating Core
Back Pak Spraying lawns,
Bak Pak weeds shrub beds, curbs
Bed Edging - in lawns
Bed Construction
Cement Curbing Installation
Cement Borders Installed
Chemical Applications of lawn care chemicals
Deck Installations
Dethatching of lawns
Drain Gutter Cleaning to remove leaves
Drain Gutters Installed
Drain Gutter Screening
Edging Walks
Edging Beds
Fall Cleanups of lawns and beds
Firewood sales
Firewood Cords
Firewood Bundles
Firewood Delivery
Flower Installations Flats
Flower Pots
Grading & Filling of soil for lawns
Ground Covers - Plants
Ground Covers Mulch
Hardscapes - patios, stairs, walks
Hourly Rates lawn care
Hourly Rates - Landscape
Hourly Rates Landscape design
Hourly Rates Plowing
Hydroseeding of lawns
Hydroseeding Preparation
Hydroseeding Materials
Install Sod
Install Shrubs
Install Trees
Irrigation lawn Installation
Irrigation Service - lawns & beds
Irrigation Winterize
Irrigation Repair Rates
Irrigation Controllers
Landscape Designs - designing computer image landscapes
Landscape Lighting Installations
Landscape Lighting Fixtures
Landscape Floodlights
Landscape Solar Lighting
Landscape Grading
Landscape Installations lawns, shrubs, plants & trees
Lawn Aeration Spike
Lawn Aeration Cores
Lawn Care Service Chemical Applications Fertilizers Weed Controls
Lawn Chemical Applications
Lawns Fertilized
Lawn Mowing Riders
Lawn Mowing Walkbehinds
Lawn Mowing Trim
Lawn Weed Treatments
Lawn Treatment Programs
Lawn Chemical Prices - Acre, Square Foot
Lawn Grub Control Apps
Lawn Insecticide
Lawn Renovations - Slit Seeding, Reseeding, Elimination of Growth
Liquid Applications of Fertilizers, Weed Killers
Loam Installed for lawn building and planting beds
Mowing with walkbehinds
Mowing with ztrs
Mowing with riding mowers
Mowing with trim mowers
Mowing Residential
Mowing Commercial
Mowing Condominium
Mowing Sports Fields
Mowing Cemeteries
Mulch Installs
Mulch pine bark mulch
Mulch pine needles
Mulch Spraying
Organic Lawn Care of lawns
Organic Lawn Programs
Parking Lot Line Marking
Parking Lot Sweeping of sand and debris
Paving Installations and hardscapes
Pavers Stone
Pavers Concrete
Pavement Sweeping
Pavement and litter control
Pavement line marking
Planting Trees & Shrubs in landscapes
Pressure washing of houses, vehicles, walks
Pruning of shrubs,
Pruning trees
Pruning ornamental trees
Putting Greens Installations - artificial turf for golf
Retaining Walls Installed of wood, stone
Retaining Walls Timbers
Roto Tilling turf, soil, lawns
Roto Tilling gardens
Salting Roads
Salting Walks
Sanding Roads
Sanding Walks
Sanding & Salting of parking lots and roads for ice control
Seeding lawns
Seeding wildflowers
Site Work of grading, hauling, rock removal prior to seeding
Slit Seeding of lawns
Slit Seeders
Snow Plowing Prices
Snow Plowing and ice control
Snow Removal
Snow Plowing Driveways
Snow Plowing Hourly Rates
Snow Plowing By The Inch
Snow Plowing By The Storm
Snow Plowing Fixed Seasonal Rates
Snow Shoveling
Snow Blowing Walks & Driveways
Sod Installations on lawns
Sod Rolls Installed
Sodding from Pallets
Spraying Lawns
Spraying Weeds
Spraying Shrubs
Spraying Trees
Spraying Curb Lines
Spring Cleanups of lawns, beds and paved areas
Stone Installations for shrub beds, landscape areas
String Trimming Lawns
String Trimming Edging
String Trimming Obstacles
String Trimming Trees
Stump Grinding after removal and tree takedowns
Tree & Shrub Programs - fertilizing - weed & insect control
Tree Trimming of ornamental trees in landscapes
Trimming Shrubs
Trimming Trees
Trucking & Hauling of landscape materials
Vegetation Management for weed control, growth control
Weeding shrub beds
Weeds in lawns
Weeding Pavement
Weeding Parking Lot Curbs

Cluick here for more info: FREE Job Pricing Guidelines (http://nilssonbooks.com/free_job_guidelines.htm)

About Nilsson Associates
Business consultant, speaker, nationally recognized best selling author, Phil Nilsson's articles are published in Lawn & Landscape, PRO Magazine, The Arborist and Landscaper Publications. Nilsson's books are endorsed by national trade organizations and are in use by thousands of landscapers, parks, municipalities, universities and property managers.
Nilsson owned and operated a successful Landscape Design-Build-Maintain firm for 15 years. Nilsson Associates are Consultants to the membership of the Professional Lawn Care Association of America.

When it comes to pricing lawn and landscape jobs nobody has more landscape industry pricing information than Nilsson Associates, Green Industry Consultants. Nilsson's Job Price Guides covers lawn care bids, job bidding & estimating for tree care, irrigation installation & service, pavement sweeping & maintenance, snow plowing operations, landscaping and hardscaping job bids for both commercial & residential customers as well as real estate management, parks & recreation departments, municipalities, college and univeristy grounds. The prices cover; estimates & bids for grounds services, landscaping pricing estimates , estimating & bid the price seasonal work, year around commercial estimate contracts, price per square foot, best grounds maintenance & landscaping job to bid & pricing, price of lawn care, lawn mowing price, aeration pricing, lawns, commercial landscape job bid estimates, most all outdoor maintenance estimating & pricing, mulching prices, pricing chemicals, weeding & aerating pricing, fertilizer prices, prices for organic fertilizer, pricing weeds in beds, pricing pruning & trimming trees & shrubs, pricing commercial & residential snow plowing, hardscape pricing, pricing hydroseeding, irrigation service estimates for commercial & residential, pricing seeding lawns, pricing lawn sod, prices for slit seeding lawns, pricing edging lawn beds, spring cleanup prices, pricing fall cleanups, hourly price of pressure washing walks & patios, pricing trees, stump grinding prices, price for gutter cleaning, lawn dethatching price, price for shoveling snow, pricing salting, price for sanding.


Other resources:
Sales Boosters (http://nilssonbooks.com/sales_booster_package.htm)
Job Estimating Package (http://nilssonbooks.com/job_estimating_package.htm)
FREE Job Pricing Guidelines (http://nilssonbooks.com/free_job_guidelines.htm)
New Business Startup Package (http://nilssonbooks.com/just_getting_started.htm)
Complete Operations management System (http://nilssonbooks.com/coms_package.htm)

Click here for more info: FREE Job Pricing Guidelines (http://nilssonbooks.com/free_job_guidelines.htm)






http://hispaniclawnforum.com/banners/jobestpakbanpn.gif (http://nilssonbooks.com/job_estimating_package.htm)

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Profit Building Books For Lawn Care Service & Landscapers


Labor Time Data Handbook - Contains over 500 field tested, time-studied labor hours data for landscaping and grounds maintenance job estimating. Bid with confidence, save time preparing bids, easily determine best crew size, make money on every job you get, never under or overprice a bid again, set realistic labor goals for employees. Includes labor hours for just about every job performed in landscaping and grounds maintenance. Book # A-7, Price $69.50 To order Click Here: (http://nilssonbooks.com/job_bidding_pricing.htm#Labor Time Data Handbook) or order by phone Toll Free 1-866-280-2252

Winter Income Producers - This book is jam packed with surefire ways to make money. You'll turn down time into added income. You'll get 75 ways. There's something for everyone. Pick a method that satisfies your off season needs. No matter where you live, no matter what your specialty within the landscape industry, you'll find something of interest. I guarantee it. Book # B-7, Price $49.50 To order Click Here: (http://nilssonbooks.com/operations.htm) or order by phone Toll Free 1-866-280-2252

Grounds Maintenance Manual - A complete guide to maintenance. How to sell services, bid jobs, assign crews, control the work. You'll get bid outlines, scheduling formats, cost calculations, checklists for year round services. You'll learn how to evaluate every site for profit potential, pinpoint best crew size, control costs, and know what to expect on a daily basis. Book # C-1, Price $49.50 To order Click Here: (http://nilssonbooks.com/operations.htm#Grounds Maintenance Manual) or order by phone Toll Free 1-866-280-2252

Writing The Maintenance Specifications - No more trying to find the right words to explain job bids. Contains hundreds of samples of contract language that fits any situation. Produce professional specs, avoid bidding unrealistic site requirements. What to include and exclude. Covers summer and winter work elements, and work options to look for on any site to boost sales. Book # C-2, Price $34.50
To order Click Here: (http://nilssonbooks.com/job_bidding_pricing.htm#Writing The Maintenance Speci-fications) or order by phone Toll Free 1-866-280-2252

Maintenance Estimating Kit - This kit has everything you need when you visit a site to get an estimate. Working from a model spec. it takes you step by step. Assesses the model, finds the price, prepares the model bid, writes the proposal, along with cover letter and outline of the work. Book # C-21, Price $32.50
To order Click Here: (http://nilssonbooks.com/job_bidding_pricing.htm#Maintenance Estimating Kit) or order by phone Toll Free 1-866-280-2252

Maximizing Profits In Mowing - Some people make plenty of money mowing, while others lose their shirts! Mowing is 50% of most contracts. Covers key factors for better profits, best crew size, selecting the right mowers, setting work quotas, scheduling problems. Mobilize your people to work as a team! Book # C-6, Price $24.50 To order Click Here: (http://nilssonbooks.com/operations.htm#Maximizing Profits In Mowing) or order by phone Toll Free 1-866-280-2252

Pricing Your Services - Never under price your work again! You'll know true cost as basis for your price. Includes bidding formulas, overhead, profit potential, pricing methods. How to avoid losing money on low priced jobs. Discover the highest price you can get, save time preparing bids. No guesswork or second thoughts when you use this system. Book # B-2, Price $39.50
To order Click Here: (http://nilssonbooks.com/job_bidding_pricing.htm#Pricing Your Services) or order by phone Toll Free 1-866-280-2252

Selling To Commercial Customers - Selling to commercial requires a different approach to finding key contacts, bidding the work, locating accounts that offer high profits. Explains professional image, getting long term contracts vital to success, how to sustain customer loyalty, how to close the sale. Book # B-12, Price $24.50
To order Click Here: (http://nilssonbooks.com/advertising_and_sales.htm#Selling%20To%20Commercia l%20Customers) or order by phone Toll Free 1-866-280-2252

The Art Of Selling - Good sales people aren't born that way. Learn the secrets of successful sales people and find out what you are doing wrong. Sales will increase when you've mastered the skills of selling, using tie downs, why customers buy, what will make you stand out from the others. Book # B-13, Price $19.50 To order Click Here: (http://nilssonbooks.com/advertising_and_sales.htm) or order by phone Toll Free 1-866-280-2252

How To Write Effective Sales Letters - You'll never be lost for the right words with this sample pack of sales letters designed for the landscape industry. Covers almost any sell situation. What to say to persuade, what not to say, and why. Mechanics of the letter, the do's and don'ts, appealing to logic and emotion, best mailing methods, primer on direct mail strategies. Book # B-8, Price $24.50 To order Click Here: (http://nilssonbooks.com/advertising_and_sales.htm) or order by phone Toll Free 1-866-280-2252

Writing Your Company Policy Manual - You'll save time using this fill in the blanks format to create your own policy manual. Copy it, customize it to fill your needs. Includes owner's message to employees, sequence of info, the do's and don'ts of making promises, a benefits checklist and how to word them. Book # G-2, Price $19.50
To order Click Here: (http://nilssonbooks.com/mangement.htm#Writing Your Company Policy Manual) or order by phone Toll Free 1-866-280-2252

Keys To Motivating Employees - This book focuses on the unique challenges of motivating seasonal, temporary and key people. Discusses why some people work hard, others don't. Why a paycheck alone is a poor motivator. Tactics to use to promote team players, get better production, and create interest in a job where none exists. Book # G-4, Price $19.50 To order Click Here: (http://nilssonbooks.com/employee.htm#Keys%20To%20Motivating%20Employees) or order by phone Toll Free 1-866-280-2252

Entry Level Training - Landscapers - This book trains new hires & seasonal help and avoids you having to explain the basics over and over each season. It covers materials, commonly used tools, equipment, safety, vehicle use, hazardous substances, work practices, attire, customer relations, personal behavior, terms and definitions, and question/answer review. Book # ET-1, Price $42.50 To order Click Here: (http://nilssonbooks.com/employee.htm) or order by phone Toll Free 1-866-280-2252

Crew Leader Training - Landscapers - Overcome the difficulty of unsupervised jobs. Train your workers to accept responsibility and you'll probably increase business. This is a step-by-step approach designed for the employee with little or no supervisory experience. Covers task management, what owners need from crew leaders, how to win respect and get cooperation from peers, planning the work, getting it done! Overseeing the equipment, goal setting, Question/Answer review. Book # ET-2, Price $39.50 To order Click Here: (http://nilssonbooks.com/employee.htm) or order by phone Toll Free 1-866-280-2252

Training In Pruning And Planting - Covers everything workers need to know to properly install and prune shrubs and trees. Shows how, when, why to prune. Explains the tools, how to prevent damage, planting methods, staking and guying, mulching, transporting stock, thinning, forming, shaping, and pinching. Best times to prune flowering species. Question/Answer review. Book # ET-4, Price $34.50 To order Click Here: (http://nilssonbooks.com/employee.htm) or order by phone Toll Free 1-866-280-2252

How To Be A Great Boss! - Ever wonder how employees like you as a "boss"? Highly respected, well liked? How they perceive you is key to your success in today's labor market. This report examines easily misunderstood concepts of attitudes, work ethics, and self esteem that can make or break your business. You can either "turn them on" or "turn them off" by what you do and say. Book # G-5, Price $12.50 To order Click Here: (http://nilssonbooks.com/employee.htm) or order by phone Toll Free 1-866-280-2252

Advertising And Marketing Your Services - This primer on advertising covers how to write ad copy, design brochures, using logos, pitch lines, image, mission statements, best methods, time proven techniques, timing releases, publicity, four basic rules to follow, checklist of markets, and ad samples. Book # B-1, Price $42.50 To order Click Here: (http://nilssonbooks.com/advertising_and_sales.htm) or order by phone Toll Free 1-866-280-2252

How To Improve Customer Retention - Repeat business is key to growth. Use these methods and you'll spend less time trying to find new customers and keep those you have. Explores what customers really want from you, renewal incentives, quality control, projecting the right image, price increases, and finally how to keep customers happy. Book # B-3, Price $22.50 To order Click Here: (http://nilssonbooks.com/advertising_and_sales.htm#How%20To%20Improve%20Cus tomer%20Retention) or order by phone Toll Free 1-866-280-2252

All About Direct Mail Advertising - Direct mail is one of the most effective ways to get customers because it's one-on-one. It doesn't compete with the other ads. This book outlines the 7 cardinal rules to success and shows you how to use them. Direct mail works if you do it right! Specifically written for the green industry, this book gets you started in the right direction. Book # B-11, Price $34.50
To order Click Here: (http://nilssonbooks.com/advertising_and_sales.htm#All%20About%20Direct%20M ail%20Advertising) or order by phone Toll Free 1-866-280-2252

The Snow Removal Business - A complete guide to just about everything there is to know about winter maintenance. Bidding, costing, scheduling, how to maximize revenues, manage a storm, vehicle maintenance, bid proposal package, contract language, selling the services, documenting a storm, dealing with damage claims, pricing the work . . .everything! Book # C-8, Price $39.50 To order Click Here: (http://nilssonbooks.com/operations.htm#The Snow Removal Business) or order by phone Toll Free 1-866-280-2252

Business Plan Workbook - Specifically designed for landscape companies and divided into three sections that form a master business plan model. Contains fill in the blanks sections question and answer review to form a Sales Plan, Production Plan and Management Plan for your company. Book # E-1 $39.50To order Click Here: (http://nilssonbooks.com/mangement.htm#Business Planning Workbook) or order by phone Toll Free 1-866-280-2252

How To Grow Your Business - Growth means higher sales levels, more employees & equipment, more debt, higher accounts receivables, larger facilities. Know what to expect at each stage of growth with this behind the scenes look. Covers growth plans, profit outcomes, key systems for control, maintaining job quality, delegating to others, keeping track of production, how to finance the larger operation. Book #E-1, Price $39.50 To order Click Here: (http://nilssonbooks.com/mangement.htm) or order by phone Toll Free 1-866-280-2252

AUDIO TAPE- The Winners Triangle - If you want to know what it takes to put together the "total company". . sales growth. . control. . good profits and winning at business, this tape helps you focus on the three qualities common to successful landscape companies that made it to the "top" of the industry. $19.50 1 Tape To order Click Here: (http://nilssonbooks.com/audio_tapes.htm) or order by phone Toll Free 1-866-280-2252

In Spanish - Entry Level Training - Landscapers
Lawn & Landscape Employee Training Spanish Entry Level

Written in Spanish
Written in Spanish, this book trains lawn & landscape employees, new hires & seasonal help and avoids you having to explain the basics over and over each season to each new entry level employee. It covers training in lawn and landscape materials, commonly used landscape tools, lawn mowers and lawn care equipment, lawn care machinery and pesticide safety isssues, employee landscape training in and trailers vehicle use, hazardous lawn care substances, landscape work practices, lawn employee attire, customer relations, personal behavior expected of employees, A to Z lawn and landscape terms and definitions most often used in training Hispanic and Spanish Speaking employees, and question/answer review for Hispanic and Spanish Speaking employees.

Table of Contents:
The Work of Landscaping Outlined in Detail
The Work of Grounds Maintenance Outlined in Detail
Tools and Equipment Used To Accomplish The Work
Mower & Equipment Engine Maintenance & Troubleshooting
Grounds Maintenance Work Descriptions
Landscaping - Basic Work Methods
Materials, Supplies used in Lawn & Landscape Work
Quality Control, Work Expectations
Time Management, Goal Attainment
Customer Relations, Landscape Employee Behavior
Work Attire, Clothing, and Lawn Safety Issues
A to Z Index of Terms, Definitions for Landscape industry
Employee Questions for Review
Answers to Employee Questions

To order Employee Training in Spanish online Click Here: (http://nilssonbooks.com/employeespanish.htm)

To order by phone Call Toll Free 1-866-280-2252



To order this item in English
Click here:for English Version (http://nilssonbooks.com/employee.htm)


Video Tape - In Spanish
Lawn Care Service & Landscape Maintenance Basic Training - for Hispanic and Spanish Speaking Employees - 30 minute video covers all the basics of lawn care, mowing, safety, landscape grounds maintenance including general lawn work standards, mowing operations using walk-behind mowers and riding mowers, string trimmer use, back pack blowing of grass, spraying & weeding lawns and beds, mowing equipment use, edging lawns and shrub beds, shrub bed maintenance, general lawn and grounds maintenance cleanups, lawn mowing safety gear, lawn service operating procedures for mowing equipment, general equipment, trailers, and working procedures, safety, and equipment maintenance pre-checks. Video tape will help you train your Spanish Speaking Hispanic Employees, assign the work, and get the job done. You can also use the Video to show and tell potential job applicants what the work will be like in advance by having them look at the training Video Tape. (1 Tape Series)
To order online VIDEO IN SPANISH Click Here: (http://nilssonbooks.com/video_tapes.htm)
To order by phone Call Toll Free 1-866-280-2252



Video Tape -In English
Lawn Care Service & Landscape Maintenance Basic Training - for Hispanic and Spanish Speaking Employees - 30 minute video covers all the basics of lawn care, mowing, safety, landscape grounds maintenance including general lawn work standards, mowing operations using walk-behind mowers and riding mowers, string trimmer use, back pack blowing of grass, spraying & weeding lawns and beds, mowing equipment use, edging lawns and shrub beds, shrub bed maintenance, general lawn and grounds maintenance cleanups, lawn mowing safety gear, lawn service operating procedures for mowing equipment, general equipment, trailers, and working procedures, safety, and equipment maintenance pre-checks. Video tape will help you train your Spanish Speaking Hispanic Employees, assign the work, and get the job done. You can also use the Video to show and tell potential job applicants what the work will be like in advance by having them look at the training Video Tape. (1 Tape Series)
To order VIDEO IN ENGLISH online Click Here: (http://nilssonbooks.com/video_tapes.htm)
To order by phone Call Toll Free 1-866-280-2252



Other
resources
Sales Boosters (http://nilssonbooks.com/sales_booster_package.htm)
Job Estimating Package (http://nilssonbooks.com/job_estimating_package.htm)
FREE Job Pricing Guidelines (http://nilssonbooks.com/free_job_guidelines.htm)
Labor Time Data Handbook (http://nilssonbooks.com/job_bidding_pricing.htm#)
New Business Startup Package (http://nilssonbooks.com/just_getting_started.htm)

Complete Operations Management System (http://nilssonbooks.com/coms_package.htm)

Nilsson's Job Estimating Package (http://nilssonbooks.com/job_estimating_package.htm) has everything you need to evaluate job site specifications & work required, figure costs, how to price ~ lawns, grounds maintenance, landscape installs. You'll get step - by - step instructions, bid proposal outlines & customer contracts, labor hours job times. You'll get job price guides to compare your prices with the going rates, overhead costs, materials, profit ratios. You'll set realistic prices, and job labor hours goals based on field tested, proven, time studied labor hours for every job you bid. You'll know how to evaluate every job for total work hours required, the price to charge for the job, the profit you'll make, best crew size, job costs. You'll also get add-on service check lists to help you maximize sales by upselling customers on additional property improvements. Nilsson's Job Estimating Package (http://nilssonbooks.com/job_estimating_package.htm) includes a model bid example that takes you through the entire bid process step by step from work site information gathering, cost and profit calculations based on site conditions and specifications, outlines price proposal details, and customer contract writeup along with a cover letter outlining the work. Use the bid model as your permanent estimating guide and improve the accuracy of all your bids.

The Three Problems With Job Estimating and Bidding:
1. Understanding the scope of the work how to write job specifications, (http://nilssonbooks.com/job_bidding_pricing.htm) how to bid, how to sell to commercial & residential, what to charge for landscape installations, lawn care, lawn mowing, mulch, spring and fall cleanups, year around contracts, writing work proposals and customer job proposals.

2. Knowing the amount of time it will take to complete the work (http://nilssonbooks.com/job_bidding_pricing.htm) of mowing, lawn care, fertilizing, landscaping, plowing, irrigation systems, planting grass, shrubs, trees, and hundreds of grounds maintenance tasks in general.

3. Knowing the highest price you can get (http://nilssonbooks.com/free_job_guidelines.htm) covring your costs, remaining competitive, and making a profit.

When it comes to pricing lawn and landscape jobs nobody has more industry pricing information than Nilsson Associates. Nilsson's Job Price Guides covers lawn care job bidding & estimating landscaping job bids for commercial & residential customers. Get more customers. Price estimates & bids, grounds services, landscaping pricing estimates , estimating & bid the price seasonal work, year around commercial estimate contracts, best price per square foot, best grounds maintenance & landscaping job to bid & pricing, price of lawn care, lawn mowing price, aeration pricing, lawns, commercial landscape job bid estimates, maintenance estimating & pricing, mulching prices, pricing chemicals, weeding & aerating pricing, fertilizer prices, prices for organic fertilizer, pricing weeds in beds, pricing pruning & trimming trees & shrubs, pricing commercial & residential snow plowing, hardscape pricing, pricing hydroseeding, irrigation service estimates for commercial & residential, pricing seeding lawns, pricing lawn sod, prices for slit seeding lawns, pricing edging lawn beds, spring cleanup prices, pricing fall cleanups, hourly price of pressure washing walks & patios, pricing trees, stump grinding prices, price for gutter cleaning, lawn dethatching price, price for shoveling snow, pricing salting, price sanding.
For more information about Pricing Click Here for FREE Job Pricing Guidelines (http://nilssonbooks.com/free_job_guidelines.htm)


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"Nilsson Associates provides an important source of information, a highly respected PLCAA Consultant, and Best Selling author with our membership."
Professional Lawn Care Association of America

"Nilsson has some of the best ideas for the green industry ... their books have comprehensive in-depth coverage, knowledgeable step-by-step approach for business improvement"
PRO Magazine

"Our members have found your books extremely helpful. Thanks for your insight and creativity"
Professional Grounds Management Society

"Nilsson's books are must reads, and have helped our readers tremendously. Thanks for your continued support."
Landscaper Publications

"Nilsson's series of books filled a void in our program ... Our students needed more insight into management, costs, profits, and how to successfully operate a business.
University of Tennessee, Horticulture Dept.

http://nilssonbooks.com/_borders/Phil-Nilsson-Picture.jpg
Phil Nilsson
"Best Selling Author"
Nilsson Associates
Green Industry Consultants
374 Hart Street
Southington, CT 06489
Toll Free 866-280-2252
www.nilssonbooks.com (http://nilssonbooks.com/)
email nilsson.assoc@snet.net