lbtcadmin
12-08-2007, 08:33 PM
Organic Lawn Care Service Business Opportunities
by Phil Nilsson, Green Industry Consultant
www.nilssonbooks.com (http://www.nilssonbooks.com/)
Organic Lawn care, Organics in farming, food production and organic lawn care services and maintenance is a term that is becoming more and more popular as awareness of the benefits of using natural products and "nature's own ways" (Going Green) of protecting the environment get front page attention in the organic lawn care and landscape industry, organic food production and the organics distribution business and finally right at your dinner table where you can enjoy organically grown food free of chemicals, additives and pesticides.
The term organics
is now becoming associated with another term
"Green"... thinking green or being green
means "good for the environment" as in "sustaining it"
hopefully for generations to come.
Organics and "thinking green" is associated with the term "Global Warming" which is gaining publicity worldwise and comes together as being good business. Those interested in organic food to eat, produce or organic gardening, or just using organics as a lawn fertilizer, please post questions at this forum and we can discuss organics and all learn from this important and emerging market and concept.
For an overview of what organic lawn care is all about ...
For:
Accredited Organic Lawn Care Companies
The Organic Lawn Care Assciation
Oganic business contacts
Click Here: www.organiclandcare.net (http://www.organiclandcare.net/)
Find an NOFA Accredited Organic Land Care Professional near you
Connecticut
New Jersery
Delaware
New York
Maine
Rhode Island
Maryland
Vermont
Massachusetts
Wisconsin
New Hampshire
About the Organic Land Care Program
Our Mission
The NOFA Organic Land Care Program was formed to extend the vision and principles of organic agriculture to the care of the landscapes where most people live, work, play, and otherwise spend their daily lives.
The mission of the committee is to educate land care professionals and concerned citizens in the practice of organic land care, with the goals of:
Maintaining soil health;
Eliminating synthetic pesticide and synthetic fertilizer use;
Increasing landscape diversity; and
Improving the health and well being of the people and web of life in our care.
Who We Are
Organic Land Care Program Members and their Affiliations:
Kimberly Stoner, Ph.D., Chair
The Connecticut Agricultural Experiment Station, New Haven, CT
Donald Bishop
Gardens Are..., Marlborough, MA
Todd Harrington
Harrington's Organicare, Bloomfield, CT
Sarah Little, Ph.D.
Pesticide Awareness Activist, Wellesley, CT
Michael Nadeau
Plantscapes, Inc., Fairfield, CT
Christy Pennoyer
Pesticide Awareness Activist, Hastings-on-Hudson, NY
Chris Reid
Land Care Professional, Greenwich, CT
David Hallman
Land Care Professional, Bridgeport, CT
Priscilla Williams
Pumpkin Brook Organic Gardening, Inc., Townsend, MA
Camilla Worden
Camilla Worden Garden Design, Danbury, CT
Kathy Litchfield
NOFA Mass Organic Land Care Coordinator, Petersham, MA
Bill Duesing
CT NOFA Executive Coordinator, Stevenson, CT
CT NOFA Organic Land Care Coordinator
Janet Cunningham
NOFA Organic Land Care Accreditation Manager, Oxford, CT
For:
Accredited Organic Lawn Care Companies
The Organic Lawn Care Assciation
Oganic business contacts
Click Here: www.organiclandcare.net (http://www.organiclandcare.net/)
WALL STREET JOURNAL ARTICLE
By GWENDOLYN BOUNDS and ILAN BRAT
April 15, 2006; Page P1
Tucked in the back of a Lowe's garden center, wedged near grass-seed spreaders and jugs of weed killer, sits a pallet whose contents are quietly upending America's lawn landscape: $24.97 bags of Cockadoodle DOO organic lawn fertilizer made from chicken manure.
With spring hitting full swing, a battle is shaping up over your backyard. Taking aim at consumers who have embraced organic products from vegetables to cotton sheets, some upstarts are pushing the idea that it's not enough for your grass to be green -- it should also be "green."
The approach is at odds with most of the $35 billion lawn- and garden-care industry, which for years has been focusing on ever more effective synthetics. But the organic products are making inroads. Lowe's, Sears and Home Depot now stock several brands of organic fertilizers and weed control in their gardening aisles, and Lowe's, for one, says demand is growing. Even industry behemoth Scotts Miracle-Gro, is hedging its bets: At the same time it is testing genetically engineered grass, it's also pushing organic fertilizer and potting mix.
The organic-lawn movement is in step with a broader backlash against landscaping chemicals. That's giving traditional lawn and garden suppliers fits -- one industry group mounted a "Gloves Are Off" media campaign proclaiming "We're about to start fighting back."
Then there's the matter of looks. Building an organic yard involves things some homeowners -- and perhaps more importantly, their neighbors -- might consider incompatible with a picture-perfect lawn.
With organic methods, some weeds are likely to persist. Leaving unsightly lawn clippings lying around is encouraged to add nutrients to the soil. And organic lawns are trimmed more hippie-style -- roughly, three inches tall -- to strengthen roots and ward off invasion by weeds.
For Nancy T. Cabaniss, a homeowner in Lexington, Va., the organic approach means extra work. "With a synthetic spray, I spray the weeds once and they're gone," says Ms. Cabaniss. "With some organic products, I have to keep doing it over and over and over."
At first, champions of organic lawns admit, taking the organic route may be more work and more pricey: a 3,000-square-foot lawn that costs $200 a year to maintain with synthetics might cost twice as much using organic substitutes. The payoff, advocates say, will be a yard that one day costs less to care for, is safer for the environment and handles stresses such as drought.
"Initially, it may feel harder, but in the long term, it's easier," says Scott Meyer, editor of Organic Gardening magazine. He likens using chemicals to "putting your yard on steroids." Over time, he says, "it weakens the system."
As with food, there's debate about how beneficial the all-natural approach truly is. Some turf experts say plants thrive equally well with synthetic and organic nutrients. Frank Rossi, a professor of turfgrass science at Cornell University, adds that organics give users a false sense of security. For instance, he says, runoff of certain organic fertilizers with high concentrations of phosphorus can harm streams and rivers. "Some people think because it's organic, there's absolutely no harm you can do with it," Mr. Rossi says. "That's a lie."
A recent survey from the National Gardening Association and Organic Gardening magazine found that, while only 5% of U.S. households now use all-organic methods in their yards, some 21% said they would definitely or probably do so in the future. "It says to me that it's going mainstream," says Bruce Butterfield, the NGA's research director.
The issue of lawn chemicals is getting more visibility across the U.S. The little flags or warning signs posted around town by professional lawn services are required in some states; many tell people not to enter a chemically treated area within 24 hours of application. The same recommendation is on some off-the-shelf products.
Nearly two dozen states, including New York and Wisconsin, now require public notification when pesticides are being applied by professionals, according to Beyond Pesticides, a Washington, D.C., advocacy group. At least 13 U.S. towns, including Lawrence, Kan. and Chatham, N.J., have pesticide-free parks, and 33 states and several hundred school districts have laws or policies designed to minimize kids' exposure to pesticides. Just last year, New York City passed legislation requiring the city to phase out acutely toxic pesticides on city-owned or leased property and make commercial landscapers give neighbors notice before spraying certain pesticides.
The health effects of treating lawns with pesticides is hotly debated, but a growing body of research suggests that some commonly used synthetic pesticides may pose health risks, including cancer and kidney or liver damage, particularly to children and pets. One study published in a journal put out by the National Institute of Environmental Health Sciences found that children exposed to herbicides and pesticides in the first year of life were significantly at higher risk of asthma than never-exposed children. The Environmental Protection Agency Web site says kids are at greater peril from pesticides because their internal organs and immune systems are still developing.
Other studies, including one published in the Journal of the American Veterinary Medical Association, have suggested that exposing dogs to some herbicide-treated lawns and gardens may increase their chances of developing canine malignant lymphoma or bladder cancer. And environmentalists are concerned about chemical runoff into streams and rivers.
Scotts and other big players in the lawn-care business say that, when applied appropriately, EPA-registered pesticides are perfectly safe and stress that consumers should not overapply products. "You don't take an aspirin if you don't have a headache," says Tom Delaney, government affairs director for Professional Landcare Network, an industry trade association. "And if you do have one, you don't take three or four. You follow the directions."
Professional lawn-care services that have long depended on traditional synthetic products are moving into organics. Attendance at organic-accreditation classes for landscapers run by the Northeast Organic Farming Association has nearly doubled over the last five years. One NOFA member, Griffin Organics in Peekskill N.Y., now treats 40 clients' lawns organically, up from four just three years ago. Although most Griffin customers still buy chemicals, operations manager Tommy Eade is so impressed with organic results that he hopes to one day never touch another bag containing 2,4-dichlorophenoxyacetic acid (a common herbicide and component of Agent Orange). "Our goal is to be all organic," Mr. Eade says.
Golf courses are getting into the act, too. The founder of Pure Barnyard, which makes Cockadoodle DOO products, says he supplies his organic chicken manure fertilizer to about 20% of New England's courses. Marblehead, Mass., recently converted 15,000 acres of athletic fields to organic care. Even Walt Disney World has reduced its use of traditional pesticides by 70% since the 1990s and is using all-natural composts in some areas of the park.
Traditional makers, meanwhile, continue to develop new kinds of synthetic products. Scotts has a popular four-step program timed to the seasons with bags of "weed and feed" that combine fertilizer with insecticides and herbicides. And the company is angling to market a genetically engineered golf-course turf that's resistant to Roundup, a powerful herbicide for which Scotts owns U.S. residential-marketing rights. A consumer version of the grass is also on the horizon.
That prospect has organic purists digging in their heels. "Many people call pollution with a life of its own," says NOFA coordinator Bill Duesing. He says such varieties endanger the ecosystem by giving transgenic grass a competitive advantage over naturally occurring varieties.
For Pam Delcore, the impetus to go organic was simpler. Shopping at a garden story in Dedham, Mass., last week, Ms. Delcore said she used to pay a pro to douse her lawn with pesticides, but got worried after nearby flowers started dying. She fired the lawn-care company and now she's ready to give organics a shot.
"It was just making me nervous," she says of the chemical solutions.
--Jessie Knadler and Marisa Milanese contributed to this article.
Write to Gwendolyn Bounds at wendy.bounds@wsj.com and Ilan Brat at ilan.brat@wsj.com
Joining the Grass-Roots Movement
By GWENDOLYN BOUNDS
April 15, 2006; Page P5
After three years of staring at a patchy backyard filled with bare spots, dandelions and straggly stuff that might pass for grass, I've finally decided to get serious about my lawn.
I'm trying to keep up with the Joneses, or more precisely, the Johnsons. My neighbor, Josephine Johnson, is a horticulturist from Holland whose yard makes me green with envy. So I asked what products kept her lawn so lush and low on weeds. Must be something pretty potent, I figured.
Wrong. As it turns out, my friend is an organic landscaper. Jos uses no synthetic herbicides or fertilizers on her grass. With two sons, a dog and well water, it was never worth the possible risk, she thought. Since I too have a dog and in a couple of years may well have a kid, that got me thinking that I should consider going organic.
But how hard would it be? My time outdoors is limited, as are my environmental stripes. I don't own a compost bin or hybrid car and, for the record, have never considered donning a pair of Birkenstocks. To help me form a plan I could stick to, I enlisted Jos and two other pros, Scott Meyer, the editor of Organic Gardening magazine, and Bill Duesing, coordinator for the Northeast Organic Farming Association.
Their strategy for my 3,500-square-foot space was pretty simple. First, get some grass growing in those bare spots to help fight the weeds. Second, feed the lawn during the summer and fall with organic fertilizers and other nutrients, and mow. In mid to late summer, throw down an organic herbicide called corn gluten to control weeds. (It's also good to do this in the spring if you're not putting down grass seed.) And in the fall I may add some calcitic limestone to get the pH of the soil up to a less acidic 6.5, or so -- I'd gotten a soil test last year and knew the pH was low.
I got started two weekends ago, raking up winter debris (not fun). Then I bought several bags of top soil with organic compost and humus, and tossed the contents together in a wheelbarrow with a spading fork (more fun). I spread the humus/soil mix on the bare spots and used a rotary spreader to drop organic fertilizer.
Next up, grass seed. I chose a sun/shade variety and distributed that using the same spreader. Then I covered all the bare spots with straw to keep moisture in and hungry birds out, and watered the entire lawn deeply. If I'm lucky, the grass will come up this week. In late spring and early fall, I'll fertilize; that should help thicken and green things up, I'm told. For general timetables, check a Web site like organiclandcare.net, organicgardening.com or extremelygreen.com.
Time permitting, I'll feed the lawn compost "tea" and seaweed blends, and try a Weed Dragon to torch pesky plants around the lawn's edges -- so much cooler than digging them up.
My lawn is a work in progress. If you have tips, write to me at wendy.bounds@wsj.com . Also, check back online this spring and summer, when I'll update readers on how the lawn progresses.
701 E Street SE #200, Washington DC 20003 • phone 202-543-5450 • fax 202-543-4791 • info@beyondpesticides.org
ORGANIC LAWN 101
We asked Scott Meyer, editor of Organic Gardening magazine, and consulted the Northeast Organic Farming Association's "A Citizen's Guide to Organic Land Care" for general guidelines and timetables.
Get Soil Test
This shows what fertilizers and soil amendments, such as limestone, you need. Tests can be done by pros or with do-it-yourself kits available in stores and online at sites such as www.gardensalive.com (http://www.gardensalive.com/) (Anytime)
Control Weeds
Clean up debris and apply organic corn gluten herbicide, such as Cockadoodle DOO Weed Control or WeedBan (www.purebarnyard.com (http://www.purebarnyard.com/), (www.extremelygreen.com (http://www.extremelygreen.com/)). Safe for kids and pets, but not when seeding new grass. (Early spring & late summer)
Fertilize
Non-synthetic organic brands can be found in gardening centers and most home improvement chains, including Home Depot and Lowe's. Look for a seal from Organic Materials Review Institute. Follow directions. (Early and late spring, late summer or early fall)
Mow and Water
Keep grass on the high side -- 2.5 to 3 inches -- to fight weeds. Don't cut lawn while it's wet, and leave clippings to feed the soil. Rake out clumps. Lawns need about one inch of water a week. Water early -- 5 a.m. to 8 a.m. is best -- and for concentrated periods. Light sprinkling fosters weak roots.
Feed Turf
Nutrients like compost tea sprays, liquid seaweed and grub deterrents may build soil's biology and fight pests. Some brands can be found at www.gardensalive.com (http://www.gardensalive.com/) and www.extremelygreen.com (http://www.extremelygreen.com/). (See directions for best application times)
Seed
When nights are cool, grass grows best. That's the best time to over-seed lawn and fill in any bare spots. (Fall)
Organic Lawn Care Service Business Opportunities
by Phil Nilsson, Green Industry Consultant
www.nilssonbooks.com (http://www.nilssonbooks.com/)
Questions ? Call Toll Free 866-280-2252 and ask for Phil Nilsson
http://nilssonbooks.com/_borders/Phil-Nilsson-Picture.jpg
Phil Nilsson
Toll Free 866-280-2252
www.nilssonbooks.com (http://www.nilssonbooks.com/)
About Nilsson Associates
Nationally recognized "Best Selling Landscape Industry Author," Business Consultant, Speaker with over 30 years experience in the Lawn & Landscape Industry. Nilsson's articles are published by Grounds Maintenance Magazine, Lawn & Landscape, PRO, The Arborist, Landscaper Publications, Professional Grounds Management Society, and the Professional Lawn Care Association of America. Nilsson owned and operated a successful Landscape Design-Build-Maintain firm for 15 years, and for many years was a Business Coach to PLCAA Members of the Professional Lawn Care Association of America. Nilsson's books are endorsed by Industry Associations, The California Landscape Contractors Association, The Professional Grounds Management Society, The Horticultural Departments of Ohio State University, The University of Tennessee, and The University of Georgia. Nilsson's books are in use by over 25,000 Landscapers, Lawn Care Companies, Property Managers, Government Facilities, Park Departments and Municipalities nationwide.
Nilsson Business Training Ctrs.
Tree Care Business Training Center (http://www.treecarebusinesstrainingcenter.com/)
Lawn Care Business Training Center (http://www.lawncarebusinesstrainingcenter.com/)
Landscape Business Training Center (http://www.landscapebusinesstrainingcenter.com/)
Hardscaping Business Training Center (http://www.hardscapingbusinesstrainingcenter.com/)
Snow Plowing Business Training Center (http://www.snowplowingbusinesstrainingcenter.com/)
Lawn/Landscape Business Training Center (http://www.hispaniclawnforum.com/)
A name you know, information you can trust
You'll have peace of mind and confidence because Nilsson Associates are recognized industry experts with over 30 years experience and a proven track record in your field. Over 25,000 landscapers use our ideas to create wealth, and achieve financial independence. For over two decades we've been helping landscapers succeed. During that process we earned our credentials, endorsements and developed the resources and know-how to help you make money. We offer business training books, tapes, videos, free job price guides, consulting services, software, and Nilsson's "Best Sellers" ... The Job Estimating Package and The Complete Operations Management System. Learning from the mistakes of others is wise, especially in the Landscape Business where over 70% who start a business fail at it, and of those that survive, 80% could be making more money! Business know-how can make the difference between success and failure. We'll show you where the others went wrong, and we'll guide you past the obstacles. Since 1975 Nilsson Associates has helped landscapers start businesses, improve their operations, grow, and make money.
FREE problem/solution hotline
We're here to help our customers solve their business problems, and make money. The advice is FREE and so is the phone call on our Toll Free line. This customer benefit can save you years of learning by costly trial and error. And, when you call you'll get your questions answered by one of the most trusted, proven, experienced business consultants in the industry. Chances are we can help you increase your profits, improve your business, and help you reach your goals faster.
Why do business with us?
You'll get results oriented professional, factual instruction, tips and advice that you can put to work immediately to improve your company. Our products will more than pay for themselves and are 100% guaranteed to increase your profits or your money back, so there is no risk. You can order online at www.nilssonbooks.com (http://nilssonbooks.com/) or by phone Toll FREE at 866-280-2252.
What others say ...
"Nilsson Associates provides an important source of information, a highly respected PLCAA Consultant, and Best Selling author with our membership."
Professional Lawn Care Association of America
"Nilsson has some of the best ideas for the green industry ... their books have comprehensive in-depth coverage, knowledgeable step-by-step approach for business improvement"
PRO Magazine
"I bought The Complete Operations Management System. Well worth it! I'm a small company that floats around 200k...my goal was to reach 500k in 5-6 years. Phil.....keep up the good work! I'll be in touch!"
Michael McGilvray
"Our members have found your books extremely helpful. Thanks for your insight and creativity"
Professional Grounds Management Society
"Nilsson helped me bid my jobs lots of times, it's like having your own private tutor, free"
Alex, Charlotte, N.C.
"Job bidding, labor cost, time management ... your books cover it all and have been a big help keeping our work on schedule.
Walt Disney World, Head Groundskeeper
"With C.O.M.S. and Nilsson's expert advice, we went from under $300,000 to over two million in sales, and plan to double that within the next 5 years." "Phil, I'm sticking with your original vision for my business, thank you very much!"
Modern Companies, MA
"Nilsson's books are must reads, and have helped our readers tremendously. Thanks for your continued support."
Landscaper Publications
"Your way of explaining the subject shows you know what we need to do to make money in this business, thanks."
H.L., Madison, Wisconsin
"Nilsson's series of books filled a void in our program ... Our students needed more insight into management, costs, profits, and how to successfully operate a business.
University of Tennessee, Horticulture Dept.
"I bought COMS a couple days after I joined this site. Buying the deal saved me some bucks. I also have some EXCELLENT cost data references that I am currently using and I am landing more lawn cutting jobs this year because of that data."
Stephen M., Port Hadlock, WA
"Excellent materials, very comprehensive, on target with the problems of running a business, doing much better now."
J. McDermott, Seville, Ohio
" I went into business using C.O.M.S. seven years ago, and followed Nilsson's advice. Today, I have over 500 customers and sales of $1,500,000. I'm happy!"
Casa Bonita
"Thanks for your help. My costs are now in line with my prices and I know how low I can go before I start losing money." Topper's, North Hollywood, CA
"Nilsson's books breakdown what we need to do to be profitable and successful in this industry. They teach you proven techniques to help enhance your enterprise. The books, are a good investment."
Brian Klimek
"For the first time since I started my business, finally got my numbers together, thanks for spending the extra time with me. My banker was very impressed."
P.L., Seattle, Washington
Special Book Discounts (http://nilssonbooks.com/discounts_and_deals.htm)
FREE JOB PRICING GUIDELINES (http://nilssonbooks.com/free_job_guidelines.htm)
http://hispaniclawnforum.com/banners/jobestpakbanpn.gif (http://nilssonbooks.com/job_estimating_package.htm)
http://hispaniclawnforum.com/banners/itvbanner1.gif (http://nilssonbooks.com/video_tapes.htm)
http://hispaniclawnforum.com/banners/coms_banner_d.gif (http://nilssonbooks.com/coms_package.htm)
__________________
Phil Nilsson
Nilsson Associates - Since 1975
Green Industry Consultants
Call Toll Free 1-866-280-2252
Visit The Bookstore (http://www.nilssonbooks.com/)
by Phil Nilsson, Green Industry Consultant
www.nilssonbooks.com (http://www.nilssonbooks.com/)
Organic Lawn care, Organics in farming, food production and organic lawn care services and maintenance is a term that is becoming more and more popular as awareness of the benefits of using natural products and "nature's own ways" (Going Green) of protecting the environment get front page attention in the organic lawn care and landscape industry, organic food production and the organics distribution business and finally right at your dinner table where you can enjoy organically grown food free of chemicals, additives and pesticides.
The term organics
is now becoming associated with another term
"Green"... thinking green or being green
means "good for the environment" as in "sustaining it"
hopefully for generations to come.
Organics and "thinking green" is associated with the term "Global Warming" which is gaining publicity worldwise and comes together as being good business. Those interested in organic food to eat, produce or organic gardening, or just using organics as a lawn fertilizer, please post questions at this forum and we can discuss organics and all learn from this important and emerging market and concept.
For an overview of what organic lawn care is all about ...
For:
Accredited Organic Lawn Care Companies
The Organic Lawn Care Assciation
Oganic business contacts
Click Here: www.organiclandcare.net (http://www.organiclandcare.net/)
Find an NOFA Accredited Organic Land Care Professional near you
Connecticut
New Jersery
Delaware
New York
Maine
Rhode Island
Maryland
Vermont
Massachusetts
Wisconsin
New Hampshire
About the Organic Land Care Program
Our Mission
The NOFA Organic Land Care Program was formed to extend the vision and principles of organic agriculture to the care of the landscapes where most people live, work, play, and otherwise spend their daily lives.
The mission of the committee is to educate land care professionals and concerned citizens in the practice of organic land care, with the goals of:
Maintaining soil health;
Eliminating synthetic pesticide and synthetic fertilizer use;
Increasing landscape diversity; and
Improving the health and well being of the people and web of life in our care.
Who We Are
Organic Land Care Program Members and their Affiliations:
Kimberly Stoner, Ph.D., Chair
The Connecticut Agricultural Experiment Station, New Haven, CT
Donald Bishop
Gardens Are..., Marlborough, MA
Todd Harrington
Harrington's Organicare, Bloomfield, CT
Sarah Little, Ph.D.
Pesticide Awareness Activist, Wellesley, CT
Michael Nadeau
Plantscapes, Inc., Fairfield, CT
Christy Pennoyer
Pesticide Awareness Activist, Hastings-on-Hudson, NY
Chris Reid
Land Care Professional, Greenwich, CT
David Hallman
Land Care Professional, Bridgeport, CT
Priscilla Williams
Pumpkin Brook Organic Gardening, Inc., Townsend, MA
Camilla Worden
Camilla Worden Garden Design, Danbury, CT
Kathy Litchfield
NOFA Mass Organic Land Care Coordinator, Petersham, MA
Bill Duesing
CT NOFA Executive Coordinator, Stevenson, CT
CT NOFA Organic Land Care Coordinator
Janet Cunningham
NOFA Organic Land Care Accreditation Manager, Oxford, CT
For:
Accredited Organic Lawn Care Companies
The Organic Lawn Care Assciation
Oganic business contacts
Click Here: www.organiclandcare.net (http://www.organiclandcare.net/)
WALL STREET JOURNAL ARTICLE
By GWENDOLYN BOUNDS and ILAN BRAT
April 15, 2006; Page P1
Tucked in the back of a Lowe's garden center, wedged near grass-seed spreaders and jugs of weed killer, sits a pallet whose contents are quietly upending America's lawn landscape: $24.97 bags of Cockadoodle DOO organic lawn fertilizer made from chicken manure.
With spring hitting full swing, a battle is shaping up over your backyard. Taking aim at consumers who have embraced organic products from vegetables to cotton sheets, some upstarts are pushing the idea that it's not enough for your grass to be green -- it should also be "green."
The approach is at odds with most of the $35 billion lawn- and garden-care industry, which for years has been focusing on ever more effective synthetics. But the organic products are making inroads. Lowe's, Sears and Home Depot now stock several brands of organic fertilizers and weed control in their gardening aisles, and Lowe's, for one, says demand is growing. Even industry behemoth Scotts Miracle-Gro, is hedging its bets: At the same time it is testing genetically engineered grass, it's also pushing organic fertilizer and potting mix.
The organic-lawn movement is in step with a broader backlash against landscaping chemicals. That's giving traditional lawn and garden suppliers fits -- one industry group mounted a "Gloves Are Off" media campaign proclaiming "We're about to start fighting back."
Then there's the matter of looks. Building an organic yard involves things some homeowners -- and perhaps more importantly, their neighbors -- might consider incompatible with a picture-perfect lawn.
With organic methods, some weeds are likely to persist. Leaving unsightly lawn clippings lying around is encouraged to add nutrients to the soil. And organic lawns are trimmed more hippie-style -- roughly, three inches tall -- to strengthen roots and ward off invasion by weeds.
For Nancy T. Cabaniss, a homeowner in Lexington, Va., the organic approach means extra work. "With a synthetic spray, I spray the weeds once and they're gone," says Ms. Cabaniss. "With some organic products, I have to keep doing it over and over and over."
At first, champions of organic lawns admit, taking the organic route may be more work and more pricey: a 3,000-square-foot lawn that costs $200 a year to maintain with synthetics might cost twice as much using organic substitutes. The payoff, advocates say, will be a yard that one day costs less to care for, is safer for the environment and handles stresses such as drought.
"Initially, it may feel harder, but in the long term, it's easier," says Scott Meyer, editor of Organic Gardening magazine. He likens using chemicals to "putting your yard on steroids." Over time, he says, "it weakens the system."
As with food, there's debate about how beneficial the all-natural approach truly is. Some turf experts say plants thrive equally well with synthetic and organic nutrients. Frank Rossi, a professor of turfgrass science at Cornell University, adds that organics give users a false sense of security. For instance, he says, runoff of certain organic fertilizers with high concentrations of phosphorus can harm streams and rivers. "Some people think because it's organic, there's absolutely no harm you can do with it," Mr. Rossi says. "That's a lie."
A recent survey from the National Gardening Association and Organic Gardening magazine found that, while only 5% of U.S. households now use all-organic methods in their yards, some 21% said they would definitely or probably do so in the future. "It says to me that it's going mainstream," says Bruce Butterfield, the NGA's research director.
The issue of lawn chemicals is getting more visibility across the U.S. The little flags or warning signs posted around town by professional lawn services are required in some states; many tell people not to enter a chemically treated area within 24 hours of application. The same recommendation is on some off-the-shelf products.
Nearly two dozen states, including New York and Wisconsin, now require public notification when pesticides are being applied by professionals, according to Beyond Pesticides, a Washington, D.C., advocacy group. At least 13 U.S. towns, including Lawrence, Kan. and Chatham, N.J., have pesticide-free parks, and 33 states and several hundred school districts have laws or policies designed to minimize kids' exposure to pesticides. Just last year, New York City passed legislation requiring the city to phase out acutely toxic pesticides on city-owned or leased property and make commercial landscapers give neighbors notice before spraying certain pesticides.
The health effects of treating lawns with pesticides is hotly debated, but a growing body of research suggests that some commonly used synthetic pesticides may pose health risks, including cancer and kidney or liver damage, particularly to children and pets. One study published in a journal put out by the National Institute of Environmental Health Sciences found that children exposed to herbicides and pesticides in the first year of life were significantly at higher risk of asthma than never-exposed children. The Environmental Protection Agency Web site says kids are at greater peril from pesticides because their internal organs and immune systems are still developing.
Other studies, including one published in the Journal of the American Veterinary Medical Association, have suggested that exposing dogs to some herbicide-treated lawns and gardens may increase their chances of developing canine malignant lymphoma or bladder cancer. And environmentalists are concerned about chemical runoff into streams and rivers.
Scotts and other big players in the lawn-care business say that, when applied appropriately, EPA-registered pesticides are perfectly safe and stress that consumers should not overapply products. "You don't take an aspirin if you don't have a headache," says Tom Delaney, government affairs director for Professional Landcare Network, an industry trade association. "And if you do have one, you don't take three or four. You follow the directions."
Professional lawn-care services that have long depended on traditional synthetic products are moving into organics. Attendance at organic-accreditation classes for landscapers run by the Northeast Organic Farming Association has nearly doubled over the last five years. One NOFA member, Griffin Organics in Peekskill N.Y., now treats 40 clients' lawns organically, up from four just three years ago. Although most Griffin customers still buy chemicals, operations manager Tommy Eade is so impressed with organic results that he hopes to one day never touch another bag containing 2,4-dichlorophenoxyacetic acid (a common herbicide and component of Agent Orange). "Our goal is to be all organic," Mr. Eade says.
Golf courses are getting into the act, too. The founder of Pure Barnyard, which makes Cockadoodle DOO products, says he supplies his organic chicken manure fertilizer to about 20% of New England's courses. Marblehead, Mass., recently converted 15,000 acres of athletic fields to organic care. Even Walt Disney World has reduced its use of traditional pesticides by 70% since the 1990s and is using all-natural composts in some areas of the park.
Traditional makers, meanwhile, continue to develop new kinds of synthetic products. Scotts has a popular four-step program timed to the seasons with bags of "weed and feed" that combine fertilizer with insecticides and herbicides. And the company is angling to market a genetically engineered golf-course turf that's resistant to Roundup, a powerful herbicide for which Scotts owns U.S. residential-marketing rights. A consumer version of the grass is also on the horizon.
That prospect has organic purists digging in their heels. "Many people call pollution with a life of its own," says NOFA coordinator Bill Duesing. He says such varieties endanger the ecosystem by giving transgenic grass a competitive advantage over naturally occurring varieties.
For Pam Delcore, the impetus to go organic was simpler. Shopping at a garden story in Dedham, Mass., last week, Ms. Delcore said she used to pay a pro to douse her lawn with pesticides, but got worried after nearby flowers started dying. She fired the lawn-care company and now she's ready to give organics a shot.
"It was just making me nervous," she says of the chemical solutions.
--Jessie Knadler and Marisa Milanese contributed to this article.
Write to Gwendolyn Bounds at wendy.bounds@wsj.com and Ilan Brat at ilan.brat@wsj.com
Joining the Grass-Roots Movement
By GWENDOLYN BOUNDS
April 15, 2006; Page P5
After three years of staring at a patchy backyard filled with bare spots, dandelions and straggly stuff that might pass for grass, I've finally decided to get serious about my lawn.
I'm trying to keep up with the Joneses, or more precisely, the Johnsons. My neighbor, Josephine Johnson, is a horticulturist from Holland whose yard makes me green with envy. So I asked what products kept her lawn so lush and low on weeds. Must be something pretty potent, I figured.
Wrong. As it turns out, my friend is an organic landscaper. Jos uses no synthetic herbicides or fertilizers on her grass. With two sons, a dog and well water, it was never worth the possible risk, she thought. Since I too have a dog and in a couple of years may well have a kid, that got me thinking that I should consider going organic.
But how hard would it be? My time outdoors is limited, as are my environmental stripes. I don't own a compost bin or hybrid car and, for the record, have never considered donning a pair of Birkenstocks. To help me form a plan I could stick to, I enlisted Jos and two other pros, Scott Meyer, the editor of Organic Gardening magazine, and Bill Duesing, coordinator for the Northeast Organic Farming Association.
Their strategy for my 3,500-square-foot space was pretty simple. First, get some grass growing in those bare spots to help fight the weeds. Second, feed the lawn during the summer and fall with organic fertilizers and other nutrients, and mow. In mid to late summer, throw down an organic herbicide called corn gluten to control weeds. (It's also good to do this in the spring if you're not putting down grass seed.) And in the fall I may add some calcitic limestone to get the pH of the soil up to a less acidic 6.5, or so -- I'd gotten a soil test last year and knew the pH was low.
I got started two weekends ago, raking up winter debris (not fun). Then I bought several bags of top soil with organic compost and humus, and tossed the contents together in a wheelbarrow with a spading fork (more fun). I spread the humus/soil mix on the bare spots and used a rotary spreader to drop organic fertilizer.
Next up, grass seed. I chose a sun/shade variety and distributed that using the same spreader. Then I covered all the bare spots with straw to keep moisture in and hungry birds out, and watered the entire lawn deeply. If I'm lucky, the grass will come up this week. In late spring and early fall, I'll fertilize; that should help thicken and green things up, I'm told. For general timetables, check a Web site like organiclandcare.net, organicgardening.com or extremelygreen.com.
Time permitting, I'll feed the lawn compost "tea" and seaweed blends, and try a Weed Dragon to torch pesky plants around the lawn's edges -- so much cooler than digging them up.
My lawn is a work in progress. If you have tips, write to me at wendy.bounds@wsj.com . Also, check back online this spring and summer, when I'll update readers on how the lawn progresses.
701 E Street SE #200, Washington DC 20003 • phone 202-543-5450 • fax 202-543-4791 • info@beyondpesticides.org
ORGANIC LAWN 101
We asked Scott Meyer, editor of Organic Gardening magazine, and consulted the Northeast Organic Farming Association's "A Citizen's Guide to Organic Land Care" for general guidelines and timetables.
Get Soil Test
This shows what fertilizers and soil amendments, such as limestone, you need. Tests can be done by pros or with do-it-yourself kits available in stores and online at sites such as www.gardensalive.com (http://www.gardensalive.com/) (Anytime)
Control Weeds
Clean up debris and apply organic corn gluten herbicide, such as Cockadoodle DOO Weed Control or WeedBan (www.purebarnyard.com (http://www.purebarnyard.com/), (www.extremelygreen.com (http://www.extremelygreen.com/)). Safe for kids and pets, but not when seeding new grass. (Early spring & late summer)
Fertilize
Non-synthetic organic brands can be found in gardening centers and most home improvement chains, including Home Depot and Lowe's. Look for a seal from Organic Materials Review Institute. Follow directions. (Early and late spring, late summer or early fall)
Mow and Water
Keep grass on the high side -- 2.5 to 3 inches -- to fight weeds. Don't cut lawn while it's wet, and leave clippings to feed the soil. Rake out clumps. Lawns need about one inch of water a week. Water early -- 5 a.m. to 8 a.m. is best -- and for concentrated periods. Light sprinkling fosters weak roots.
Feed Turf
Nutrients like compost tea sprays, liquid seaweed and grub deterrents may build soil's biology and fight pests. Some brands can be found at www.gardensalive.com (http://www.gardensalive.com/) and www.extremelygreen.com (http://www.extremelygreen.com/). (See directions for best application times)
Seed
When nights are cool, grass grows best. That's the best time to over-seed lawn and fill in any bare spots. (Fall)
Organic Lawn Care Service Business Opportunities
by Phil Nilsson, Green Industry Consultant
www.nilssonbooks.com (http://www.nilssonbooks.com/)
Questions ? Call Toll Free 866-280-2252 and ask for Phil Nilsson
http://nilssonbooks.com/_borders/Phil-Nilsson-Picture.jpg
Phil Nilsson
Toll Free 866-280-2252
www.nilssonbooks.com (http://www.nilssonbooks.com/)
About Nilsson Associates
Nationally recognized "Best Selling Landscape Industry Author," Business Consultant, Speaker with over 30 years experience in the Lawn & Landscape Industry. Nilsson's articles are published by Grounds Maintenance Magazine, Lawn & Landscape, PRO, The Arborist, Landscaper Publications, Professional Grounds Management Society, and the Professional Lawn Care Association of America. Nilsson owned and operated a successful Landscape Design-Build-Maintain firm for 15 years, and for many years was a Business Coach to PLCAA Members of the Professional Lawn Care Association of America. Nilsson's books are endorsed by Industry Associations, The California Landscape Contractors Association, The Professional Grounds Management Society, The Horticultural Departments of Ohio State University, The University of Tennessee, and The University of Georgia. Nilsson's books are in use by over 25,000 Landscapers, Lawn Care Companies, Property Managers, Government Facilities, Park Departments and Municipalities nationwide.
Nilsson Business Training Ctrs.
Tree Care Business Training Center (http://www.treecarebusinesstrainingcenter.com/)
Lawn Care Business Training Center (http://www.lawncarebusinesstrainingcenter.com/)
Landscape Business Training Center (http://www.landscapebusinesstrainingcenter.com/)
Hardscaping Business Training Center (http://www.hardscapingbusinesstrainingcenter.com/)
Snow Plowing Business Training Center (http://www.snowplowingbusinesstrainingcenter.com/)
Lawn/Landscape Business Training Center (http://www.hispaniclawnforum.com/)
A name you know, information you can trust
You'll have peace of mind and confidence because Nilsson Associates are recognized industry experts with over 30 years experience and a proven track record in your field. Over 25,000 landscapers use our ideas to create wealth, and achieve financial independence. For over two decades we've been helping landscapers succeed. During that process we earned our credentials, endorsements and developed the resources and know-how to help you make money. We offer business training books, tapes, videos, free job price guides, consulting services, software, and Nilsson's "Best Sellers" ... The Job Estimating Package and The Complete Operations Management System. Learning from the mistakes of others is wise, especially in the Landscape Business where over 70% who start a business fail at it, and of those that survive, 80% could be making more money! Business know-how can make the difference between success and failure. We'll show you where the others went wrong, and we'll guide you past the obstacles. Since 1975 Nilsson Associates has helped landscapers start businesses, improve their operations, grow, and make money.
FREE problem/solution hotline
We're here to help our customers solve their business problems, and make money. The advice is FREE and so is the phone call on our Toll Free line. This customer benefit can save you years of learning by costly trial and error. And, when you call you'll get your questions answered by one of the most trusted, proven, experienced business consultants in the industry. Chances are we can help you increase your profits, improve your business, and help you reach your goals faster.
Why do business with us?
You'll get results oriented professional, factual instruction, tips and advice that you can put to work immediately to improve your company. Our products will more than pay for themselves and are 100% guaranteed to increase your profits or your money back, so there is no risk. You can order online at www.nilssonbooks.com (http://nilssonbooks.com/) or by phone Toll FREE at 866-280-2252.
What others say ...
"Nilsson Associates provides an important source of information, a highly respected PLCAA Consultant, and Best Selling author with our membership."
Professional Lawn Care Association of America
"Nilsson has some of the best ideas for the green industry ... their books have comprehensive in-depth coverage, knowledgeable step-by-step approach for business improvement"
PRO Magazine
"I bought The Complete Operations Management System. Well worth it! I'm a small company that floats around 200k...my goal was to reach 500k in 5-6 years. Phil.....keep up the good work! I'll be in touch!"
Michael McGilvray
"Our members have found your books extremely helpful. Thanks for your insight and creativity"
Professional Grounds Management Society
"Nilsson helped me bid my jobs lots of times, it's like having your own private tutor, free"
Alex, Charlotte, N.C.
"Job bidding, labor cost, time management ... your books cover it all and have been a big help keeping our work on schedule.
Walt Disney World, Head Groundskeeper
"With C.O.M.S. and Nilsson's expert advice, we went from under $300,000 to over two million in sales, and plan to double that within the next 5 years." "Phil, I'm sticking with your original vision for my business, thank you very much!"
Modern Companies, MA
"Nilsson's books are must reads, and have helped our readers tremendously. Thanks for your continued support."
Landscaper Publications
"Your way of explaining the subject shows you know what we need to do to make money in this business, thanks."
H.L., Madison, Wisconsin
"Nilsson's series of books filled a void in our program ... Our students needed more insight into management, costs, profits, and how to successfully operate a business.
University of Tennessee, Horticulture Dept.
"I bought COMS a couple days after I joined this site. Buying the deal saved me some bucks. I also have some EXCELLENT cost data references that I am currently using and I am landing more lawn cutting jobs this year because of that data."
Stephen M., Port Hadlock, WA
"Excellent materials, very comprehensive, on target with the problems of running a business, doing much better now."
J. McDermott, Seville, Ohio
" I went into business using C.O.M.S. seven years ago, and followed Nilsson's advice. Today, I have over 500 customers and sales of $1,500,000. I'm happy!"
Casa Bonita
"Thanks for your help. My costs are now in line with my prices and I know how low I can go before I start losing money." Topper's, North Hollywood, CA
"Nilsson's books breakdown what we need to do to be profitable and successful in this industry. They teach you proven techniques to help enhance your enterprise. The books, are a good investment."
Brian Klimek
"For the first time since I started my business, finally got my numbers together, thanks for spending the extra time with me. My banker was very impressed."
P.L., Seattle, Washington
Special Book Discounts (http://nilssonbooks.com/discounts_and_deals.htm)
FREE JOB PRICING GUIDELINES (http://nilssonbooks.com/free_job_guidelines.htm)
http://hispaniclawnforum.com/banners/jobestpakbanpn.gif (http://nilssonbooks.com/job_estimating_package.htm)
http://hispaniclawnforum.com/banners/itvbanner1.gif (http://nilssonbooks.com/video_tapes.htm)
http://hispaniclawnforum.com/banners/coms_banner_d.gif (http://nilssonbooks.com/coms_package.htm)
__________________
Phil Nilsson
Nilsson Associates - Since 1975
Green Industry Consultants
Call Toll Free 1-866-280-2252
Visit The Bookstore (http://www.nilssonbooks.com/)